MAAP – D2C Ranking & Growth Metrics
Performance cycling apparel and kits from Melbourne
Last updated · August 2026 edition · method v1.3
MAAP ranks #26 of 312 D2C brands in the August 2026 edition and #8 of 63 in Apparel, down 1 place on last month. We estimate MAAP's revenue is flat year on year (high confidence). Branded search is steady over the past year, with a seasonal peak in May and June. Among apparel brands selling cycling apparel, its closest competitor is Pas Normal Studios (#60).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big MAAP is today: #26 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is MAAP's revenue growing?
We estimate MAAP's revenue is flat year on year (high confidence). Branded search is steady and site traffic is declining year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is MAAP growing?
MAAP's Momentum score is 50.5, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is declining over the same 12 months. Since September 2025 it has moved from #30 to #26 overall. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About MAAP
MAAP is a Melbourne-based cycling apparel brand offering performance-focused kits and accessories for road riders, from everyday commuters to competitive cyclists. Product lines include the Apex and Aeon collections, along with an Icons range of core styles, covering jerseys, bibs and outerwear designed for varying weather conditions. The brand emphasises technical detail, fit and durability, developing its gear with input from athletes, teams and events it works with internationally.
MAAP branded search volume
How often people search for MAAP by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is seasonal, peaking in May and June and lowest in December.
MAAP's audience, products and channels
Social audience
- Instagram maap.cc 382,930
- YouTube MAAP_Apparel 12,300
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Australia, Germany, the UK and the Netherlands.
Ecommerce stack
- Email & SMSKlaviyo
- Customer serviceZendesk
- MerchandisingNosto
- Cross-borderGlobal-e
- TrackingTikTok Pixel, Google Tag Manager
Tools detected on maap.cc; detection covers common apps and may miss some.
MAAP competitors
The apparel brands closest to MAAP: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Technical cycling apparel with a contemporary design aesthetic
Cycling and outdoor apparel for road and gravel riders, based in Nice.
Timeless, USA-made cycling apparel and accessories from San Francisco
Technical cycling and outdoor apparel designed and tested in Squamish, BC
Premium cycling clothing and accessories for road, gravel and mountain biking.
MAAP vs Pas Normal Studios
MAAP leads on both size and growth: Scale 63.0 against 56.5, and Momentum 51 against 43. See Pas Normal Studios' page.
| August 2026 | MAAP | Pas Normal Studios |
|---|---|---|
| Overall rank | #26 | #60 |
| Apparel rank | #8 | #14 |
| Scale (size) | 63.0 | 56.5 |
| Momentum (growth) | 50.5 | 43.3 |
| Branded search | 75 | 62 |
| Site traffic | 49 | 45 |
| Social audience | 65 | 64 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
MAAP: common questions
What does MAAP sell?
Performance cycling apparel and kits from Melbourne. Known for: Apex Collection, Aeon Collection, Icons range, road cycling jerseys and cycling bibs.
Where is MAAP from?
MAAP is based in Melbourne, Australia.
Where can you buy MAAP?
MAAP sells through its own online store and selected retailers. Its online store is at maap.cc.
When was MAAP founded?
MAAP was founded in 2014.
Is MAAP's revenue growing?
We estimate MAAP's revenue is flat year on year (high confidence). Branded search is steady and site traffic is declining year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are MAAP's competitors?
MAAP's closest competitors in the Apparel category are Pas Normal Studios, Café du Cycliste, Ornot and 7mesh.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.