Finisterre – D2C Ranking & Growth Metrics
British-made surf and outdoor clothing and wetsuits.
Last updated · August 2026 edition · method v1.2
Finisterre ranks #14 of 312 D2C brands in the August 2026 edition and #5 of 63 in Apparel, up 4 places on last month. We estimate Finisterre's revenue is flat year on year (high confidence). Branded search is steady over the past year, with a seasonal peak in August and December. Among apparel brands selling surf clothing, its closest competitor is Vissla (#116).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Finisterre is today: #14 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Finisterre's revenue growing?
We estimate Finisterre's revenue is flat year on year (high confidence). Branded search is steady and site traffic is growing year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Finisterre growing?
Finisterre's Momentum score is 54.7, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is growing over the same 12 months. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Finisterre
Finisterre is a British apparel brand producing clothing, wetsuits and accessories for surfing and outdoor life, sold primarily through its own website and retail stores in the UK, with additional distribution through US stockists. The range covers men's and women's jackets, knitwear, base layers, swimwear, wetsuits and accessories such as bags, hats and footwear, designed for use in cold water and variable weather conditions.
The brand positions itself around durability, repairability and environmental responsibility, referencing its fabric and factory choices, carbon footprint reporting and B Corp status. It runs a Lived & Loved programme covering repairs, pre-loved resale and takeback, alongside a Finisterre Foundation supporting projects such as wetsuit recycling and City Kids Surfing. Finisterre also collaborates with other brands, including Blundstone, Amy Powney, XTRATUF, VEJA, Baabuk and Snow Peak, and shares stories through a blog and podcast focused on surf and outdoor culture.
Finisterre branded search volume
How often people search for Finisterre by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is seasonal, peaking in August and December and lowest in February.
Finisterre's audience, products and channels
Social audience
- Instagram finisterre 300,644
- TikTok finisterre 28,500
Also on YouTube, Pinterest, X and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store690
- New in the last 90 days167
- Typical price£100
- Price range£2 – £395
From Finisterre's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the UK, Canada, the Netherlands and Germany.
Ecommerce stack
- ReviewsOkendo
- Customer serviceGorgias
- SearchKlevu
- Cross-borderGlobal-e
- PaymentsKlarna
Tools detected on finisterre.com; detection covers common apps and may miss some.
Finisterre competitors
The apparel brands closest to Finisterre: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Surf-inspired apparel and wetsuits for men, women and youth
Scandinavian outdoor clothing, footwear and gear sold direct online
Premium cycling clothing and accessories for road, gravel and mountain biking.
British outdoor clothing and accessories made from recycled and organic materials.
Lightweight, breathable outdoor clothing and equipment for hiking, running and mountaineering
Finisterre vs Vissla
Finisterre leads on both size and growth: Scale 67.2 against 47.7, and Momentum 55 against 48. See Vissla's page.
| August 2026 | Finisterre | Vissla |
|---|---|---|
| Overall rank | #14 | #116 |
| Apparel rank | #5 | #33 |
| Scale (size) | 67.2 | 47.7 |
| Momentum (growth) | 54.7 | 47.9 |
| Branded search | 79 | 48 |
| Site traffic | 59 | 34 |
| Social audience | 63 | 63 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Finisterre: common questions
What does Finisterre sell?
British-made surf and outdoor clothing and wetsuits. Known for: Wetsuits, Jackets & coats, Knitwear, Base layers and Swimwear.
Where is Finisterre from?
Finisterre is based in United Kingdom.
Where can you buy Finisterre?
Finisterre sells through its own online store and selected retailers. Its online store is at finisterre.com.
Is Finisterre's revenue growing?
We estimate Finisterre's revenue is flat year on year (high confidence). Branded search is steady and site traffic is growing year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Finisterre's competitors?
Finisterre's closest competitors in the Apparel category are Vissla, RevolutionRace, Rapha and Passenger.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.