Paynter – D2C Ranking & Growth Metrics
Limited-batch workwear-inspired jackets and shirts made in Portugal
Last updated · August 2026 edition · method v1.3
Paynter ranks #264 of 390 D2C brands in the August 2026 edition and #66 of 89 in Apparel, up 2 places on last month. We estimate Paynter's revenue is growing year on year (medium confidence). Branded search is growing over the past year. In Apparel, its closest competitor is TILIT (#322).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence; close to flat. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Paynter is today: #264 of 390 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: growing (50 = flat).
what drives the score Is Paynter's revenue growing?
We estimate Paynter's revenue is growing year on year (medium confidence). Only one of the two signals is available for Paynter, so confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Paynter growing?
Paynter's Momentum score is 58.2, which means it is growing (50 means flat; a brand that doubled would score about 88). Branded search is growing over the past 12 months. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Paynter
Paynter Jacket Co. designs jackets and other garments in East London, made to order in small, limited-edition batches released a few times a year by a family-run factory in Northern Portugal. The brand began with a reworking of a vintage French workwear jacket, and has since expanded into field jackets, overcoats, shirts and tees, each batch made in a limited run of fabrics and colourways. Garments are hand-numbered in the order sold, with illustrated labels telling the story behind each batch.
Paynter competitors
The apparel brands closest to Paynter: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Chef coats, aprons and workwear for hospitality professionals
Rugged outdoor clothing, bags and accessories made from durable fabrics.
Swedish weatherproof jackets and rainwear for the whole family
Merino wool clothing and layers for outdoor activities
Technical hunting apparel and camouflage gear rooted in tactical military design.
Paynter vs TILIT
Paynter leads on both size and growth: Scale 37.1 against 30.1, and Momentum 58 against 51. See TILIT's page.
| August 2026 | Paynter | TILIT |
|---|---|---|
| Overall rank | #264 | #322 |
| Apparel rank | #66 | #79 |
| Scale (size) | 37.1 | 30.1 |
| Momentum (growth) | 58.2 | 51.1 |
| Branded search | 26 | 24 |
| Social audience | 50 | 47 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Paynter branded search volume
How often people search for Paynter by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing. Demand is fairly steady through the year.
Paynter's audience, products and channels
Social audience
- Instagram paynterjacket 96,999
Followers as shown on each platform, end of August 2026.
Products
- Products in store264
- New in the last 90 days27
- Typical price269
- Price range14 – 676
From Paynter's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Paynter: common questions
What does Paynter sell?
Limited-batch workwear-inspired jackets and shirts made in Portugal. Known for: Workwear jackets, Field jackets, Wool overcoats, Work shirts and Tees.
Where is Paynter from?
Paynter is based in London, United Kingdom.
Where can you buy Paynter?
Paynter sells through its own online store and selected retailers. Its online store is at paynterjacket.com.
When was Paynter founded?
Paynter was founded in 2018.
Who founded Paynter?
Paynter was founded by Huw and Becky.
Is Paynter's revenue growing?
We estimate Paynter's revenue is growing year on year (medium confidence). Only one of the two signals is available for Paynter, so confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Paynter's competitors?
Paynter's closest competitors in the Apparel category are TILIT, Filson, Didriksons and Ridge Merino.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.