Asket – D2C Ranking & Growth Metrics
Permanent-collection essentials and basics made from natural fibres in Europe.
Last updated · August 2026 edition · method v1.3
Asket ranks #69 of 366 D2C brands in the August 2026 edition and #20 of 82 in Apparel, unchanged on last month. We estimate Asket's revenue is shrinking year on year (high confidence). Branded search is steady over the past year. Among apparel brands selling permanent-collection essentials, its closest competitor is Sunspel (#68).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Asket is today: #69 of 366 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Asket's revenue growing?
We estimate Asket's revenue is shrinking year on year (high confidence). Branded search is steady and site traffic is declining year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Asket growing?
Asket's Momentum score is 42.0, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is declining over the same 12 months. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Asket
Asket is a Swedish apparel brand that designs a single, permanent collection of men's and women's essentials rather than seasonal fashion lines. Garments span t-shirts, shirts, knitwear, denim, trousers and outerwear, made from natural fibres and manufactured in Italy and Portugal. The brand offers a custom sizing system with separate width and length options, and provides supply chain and cost transparency for each product on its website.
Asket sells directly through its own website and operates a small number of physical stores, including locations in Stockholm and London. It positions itself around longevity and reduced consumption, offering free repairs, spare parts and a take-back scheme that resells or recycles returned garments. The range is deliberately limited, with items refined over time rather than replaced each season, and is aimed at customers seeking a smaller, considered wardrobe rather than frequent new purchases.
Asket branded search volume
How often people search for Asket by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is fairly steady through the year.
Asket's audience, products and channels
Social audience
- Instagram asket 259,640
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Sweden, Australia, Canada and Germany.
Asket competitors
The apparel brands closest to Asket: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
British luxury clothing brand making T-shirts, knitwear and underwear essentials
Organic cotton clothing, underwear and bedding essentials.
British-made waterproof jackets, fleeces and footwear for hiking and mountaineering
Comfort-focused sneakers, loafers and dress shoes for men and women.
Merino wool socks made in Vermont, guaranteed for life.
Asket vs Sunspel
Sunspel leads on both size and growth: Scale 58.3 against 58.0, and Momentum 61 against 42. See Sunspel's page.
| August 2026 | Asket | Sunspel |
|---|---|---|
| Overall rank | #69 | #68 |
| Apparel rank | #20 | #19 |
| Scale (size) | 58.0 | 58.3 |
| Momentum (growth) | 42.0 | 60.6 |
| Branded search | 65 | 68 |
| Site traffic | 49 | 51 |
| Social audience | 60 | 56 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Asket: common questions
What does Asket sell?
Permanent-collection essentials and basics made from natural fibres in Europe. Known for: T-shirts, Knitwear, Denim jeans, Wool trousers and jackets and Shirts.
Where is Asket from?
Asket is based in Stockholm, Sweden.
Where can you buy Asket?
Asket sells through its own online store and selected retailers. Its online store is at asket.com.
When was Asket founded?
Asket was founded in 2015.
Who founded Asket?
Asket was founded by August Bard Bringéus and Jakob Sazon Dworsky.
Is Asket's revenue growing?
We estimate Asket's revenue is shrinking year on year (high confidence). Branded search is steady and site traffic is declining year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Asket's competitors?
Asket's closest competitors in the Apparel category are Sunspel, Pact, Berghaus and Oliver Cabell.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.