Marine Layer – D2C Ranking & Growth Metrics
Soft, everyday casual clothing for men and women
Last updated · August 2026 edition · method v1.3
Marine Layer ranks #114 of 366 D2C brands in the August 2026 edition and #36 of 82 in Apparel, down 7 places on last month. We estimate Marine Layer's revenue is flat year on year (low confidence). Branded search is growing over the past year, with a seasonal peak in December and November. Among apparel brands selling casual clothing, its closest competitor is Montane (#147).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, low confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Marine Layer is today: #114 of 366 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Marine Layer's revenue growing?
We estimate Marine Layer's revenue is flat year on year (low confidence). Branded search is growing strongly but site traffic is declining sharply, so the two signals don't back each other up and confidence is low.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Marine Layer growing?
Marine Layer's Momentum score is 46.1, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is growing over the past 12 months, and growing strongly over the last three months compared with the same months a year earlier. Site traffic is declining sharply over the same 12 months. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Marine Layer
Marine Layer makes casual clothing for men and women, including tees, sweaters, outerwear, pants, shirts, sweatshirts and sweatpants, along with accessories such as beanies, scarves and socks. The product range centres on soft, everyday basics like jersey tees, terry pants and knitwear, sold alongside seasonal collections and a sale section. The brand is positioned around comfort and softness, with its own fabric development including stretch jersey and terry materials.
Marine Layer branded search volume
How often people search for Marine Layer by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing; the last three months, compared with the same months a year earlier, are growing strongly. Demand is seasonal, peaking in December and November and lowest in February.
Marine Layer's audience, products and channels
Social audience
- Instagram marinelayer 285,323
- TikTok marinelayer 26,300
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Australia, Canada and the UK.
Marine Layer competitors
The apparel brands closest to Marine Layer: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Lightweight, breathable outdoor clothing and equipment for hiking, running and mountaineering
Men's shirts, workwear-inspired clothing and outerwear sold direct to consumers
Slogan-free, colour-coordinated basics for babies and kids
British luxury clothing brand making T-shirts, knitwear and underwear essentials
Timeless cotton clothing and home textiles made with ethical sourcing
Marine Layer vs Montane
Marine Layer leads on both size and growth: Scale 51.8 against 48.1, and Momentum 46 against 42. See Montane's page.
| August 2026 | Marine Layer | Montane |
|---|---|---|
| Overall rank | #114 | #147 |
| Apparel rank | #36 | #45 |
| Scale (size) | 51.8 | 48.1 |
| Momentum (growth) | 46.1 | 41.6 |
| Branded search | 37 | 51 |
| Site traffic | 58 | 41 |
| Social audience | 62 | 53 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Marine Layer: common questions
What does Marine Layer sell?
Soft, everyday casual clothing for men and women. Known for: Jersey tees, Flex Terry pants, Sweaters, Henleys and polos and Re-Spun recycled kit.
Where is Marine Layer from?
Marine Layer is based in United States.
Where can you buy Marine Layer?
Marine Layer sells through its own online store and selected retailers. Its online store is at marinelayer.com.
Is Marine Layer's revenue growing?
We estimate Marine Layer's revenue is flat year on year (low confidence). Branded search is growing strongly but site traffic is declining sharply, so the two signals don't back each other up and confidence is low. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Marine Layer's competitors?
Marine Layer's closest competitors in the Apparel category are Montane, Taylor Stitch, Primary and Sunspel.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.