Tamara Mellon – D2C Ranking & Growth Metrics
Last updated · October 2026 edition · data to end of September 2026 · method v1.3
Tamara Mellon is new to the index this month, entering at #513 of 522 overall and #140 of 142 in Apparel. Demand is falling: its Momentum score is 32, well under the flat line of 50. Branded search is declining sharply over the past year, with a seasonal peak in February and December. Its closest Apparel competitor is Strafe (#515).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
How scoring works →How big Tamara Mellon is today: #513 of 522 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Tamara Mellon's revenue growing?
We estimate Tamara Mellon's revenue is shrinking year on year (medium confidence). Only one of the two signals is available for Tamara Mellon, so confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Tamara Mellon growing?
Tamara Mellon's Momentum score is 32.1, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining sharply over the past 12 months, and declining over the last three months compared with the same months a year earlier. Its size score is driven most by branded search demand, with site traffic relatively weakest.
Tamara Mellon competitors
The apparel brands closest to Tamara Mellon: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Technical ski and mountain bike apparel built in Aspen, Colorado
Versatile performance apparel for everyday wear and travel
Merino wool socks made entirely in the United States
Handmade sunglasses and eyeglasses blending sport function with everyday style
Swimsuits made from recycled plastic waste, designed in England
Tamara Mellon branded search volume
How often people search for Tamara Mellon by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining sharply; the last three months, compared with the same months a year earlier, are declining. Demand is seasonal, peaking in February and December and lowest in August.
Tamara Mellon's audience, products and channels
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Tamara Mellon: common questions
Where is Tamara Mellon from?
Tamara Mellon is based in United Kingdom.
Where can you buy Tamara Mellon?
Tamara Mellon sells through its own online store and selected retailers. Its online store is at tamaramellon.com.
Is Tamara Mellon's revenue growing?
Our estimate is shrinking year on year, with medium confidence. It is a direction from online signals, not a sales figure.
Who are Tamara Mellon's competitors?
Tamara Mellon's closest competitors in the Apparel category are Strafe, Western Rise, Farm to Feet and Article One.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. October 2026, method v1.3. See the methodology, or report a correction. Want alerts when brands like Tamara Mellon move, or the data as an export? See data & alerts.