Ridge – D2C Ranking & Growth Metrics
Minimalist wallets, rings and everyday carry tech accessories.
Last updated · September 2026 edition · data to end of August 2026 · method v1.3
Ridge ranks #5 of 429 D2C brands in the September 2026 edition and #4 of 94 in Apparel, up 1 place on last month. We estimate Ridge's revenue is growing year on year (high confidence). Branded search is growing over the past year, with a seasonal peak in December and November. In Apparel, its closest competitor is Vivobarefoot (#4).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Ridge is today: #5 of 429 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: growing (50 = flat).
what drives the score Is Ridge's revenue growing?
We estimate Ridge's revenue is growing year on year (high confidence). Branded search is steady and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Ridge growing?
Ridge's Momentum score is 61.7, which means it is growing (50 means flat; a brand that doubled would score about 88). Branded search is growing over the past 12 months, and steady over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Its size score is driven most by branded search demand, with social audience relatively weakest.
About Ridge
Ridge is a direct-to-consumer brand that makes minimalist wallets, rings, phone cases, power banks and travel luggage. The company began with the Ridge Wallet, designed as a slim, RFID-blocking alternative to traditional bifolds, and has since expanded into related everyday-carry items including tech accessories, wedding bands and hardshell luggage. Products are made from materials such as aerospace-grade aluminium, titanium, carbon fibre and stainless steel, reflecting a stated focus on durable, pared-back design rather than high-capacity storage.
The brand targets consumers looking for compact, long-lasting everyday items and sells primarily through its own website, offering a lifetime warranty and a trial period for returns. Ridge presents itself as having grown from early crowdfunding campaigns into a wider range of carry goods, while keeping a minimalist, material-led design approach across its wallet, ring, tech and travel lines. It also runs limited-edition and licensed collaborations, including sports team and character-themed designs, alongside its core product range.
Ridge competitors
The apparel brands closest to Ridge: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Barefoot-style footwear for everyday wear, sport and outdoor activity.
Everyday socks, underwear and apparel with a one-for-one donation model
Organic cotton clothing, underwear and bedding essentials.
Everyday fine jewellery in gold, silver and lab-grown gemstones
Gold vermeil and silver jewellery for women
Ridge vs Vivobarefoot
Vivobarefoot is the bigger brand (Scale 77.8 against 76.8), while Ridge is growing faster (Momentum 62 against 42). See Vivobarefoot's page.
| September 2026 | Ridge | Vivobarefoot |
|---|---|---|
| Overall rank | #5 | #4 |
| Apparel rank | #4 | #3 |
| Scale (size) | 76.8 | 77.8 |
| Momentum (growth) | 61.7 | 42.3 |
| Branded search | 85 | 86 |
| Site traffic | 74 | 71 |
| Social audience | 71 | 76 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Ridge branded search volume
How often people search for Ridge by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing; the last three months, compared with the same months a year earlier, are steady. Demand is seasonal, peaking in December and November and lowest in September.
Ridge's audience, products and channels
Social audience
- Instagram ridge 588,784
- TikTok ridge 98,600
Also on X and Facebook.
Followers as shown on each platform, collected for the September 2026 edition.
Products
- Products in store1,000+
- New in the last 90 days169
- Typical priceUS$125
- Price rangeUS$10 – US$1,250
From Ridge's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Australia, Canada and Germany.
Ecommerce stack
- Email & SMSKlaviyo, Postscript, Mailchimp
- ReviewsOkendo, Judge.me
- PaymentsShop Pay
Tools detected on ridge.com; detection covers common apps and may miss some.
Ridge: common questions
What does Ridge sell?
Minimalist wallets, rings and everyday carry tech accessories. Known for: Ridge Wallet, Rings, Power banks, Hardshell luggage and Phone cases.
Where is Ridge from?
Ridge is based in United States.
Where can you buy Ridge?
Ridge sells through its own online store and selected retailers. Its online store is at ridge.com.
Is Ridge's revenue growing?
We estimate Ridge's revenue is growing year on year (high confidence). Branded search is steady and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Ridge's competitors?
Ridge's closest competitors in the Apparel category are Vivobarefoot, Bombas, Pact and Mejuri.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. September 2026, method v1.3. See the methodology, or report a correction.