Jenni Kayne – D2C Ranking & Growth Metrics
California-inspired women's apparel, shoes and home furnishings
Last updated · October 2026 edition · data to end of September 2026 · method v1.3
Jenni Kayne ranks #138 of 444 D2C brands in the October 2026 edition and #46 of 101 in Apparel, down 2 places on last month. We estimate Jenni Kayne's revenue is shrinking year on year (high confidence). Branded search is declining over the past year, with a seasonal peak in November and October. In Apparel, its closest competitor is Outerknown (#140).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Jenni Kayne is today: #138 of 444 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Jenni Kayne's revenue growing?
We estimate Jenni Kayne's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is declining year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Jenni Kayne growing?
Jenni Kayne's Momentum score is 32.5, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months. Site traffic is declining over the same 12 months. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Jenni Kayne
Jenni Kayne is a California-based apparel and home brand offering women's clothing, shoes and accessories alongside a furniture and decor line under Jenni Kayne Home. The collections are built around natural textures, calming neutrals and timeless design, spanning sweaters, denim, outerwear, dresses and workwear for women, with some offerings for men and kids. The brand also extends into skincare and body products through its Oak Essentials line.
The brand sells primarily through its own website, which supports direct shipping to multiple countries including the United States, Canada, and various European and Oceania markets. It also offers a membership programme, a trade programme for interior designers, and physical store locations. Jenni Kayne is positioned as a lifestyle brand reflecting founder Jenni Kayne's personal aesthetic, extending from clothing into home furnishings, decor and entertaining, aimed at customers seeking an elevated, California-inspired approach to everyday living.
Jenni Kayne competitors
The apparel brands closest to Jenni Kayne: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Men's and women's apparel and denim, sold direct online.
Women's apparel and home goods brand known for the Nap Dress
Performance fishing clothing and gear for men and women
Adventure-inspired lifestyle apparel for travel, surf and outdoor pursuits.
Surf and fishing-inspired lifestyle apparel and accessories.
Jenni Kayne vs Outerknown
Jenni Kayne is the bigger brand (Scale 52.4 against 52.1), while Outerknown is growing faster (Momentum 46 against 33). See Outerknown's page.
| October 2026 | Jenni Kayne | Outerknown |
|---|---|---|
| Overall rank | #138 | #140 |
| Apparel rank | #46 | #47 |
| Scale (size) | 52.4 | 52.1 |
| Momentum (growth) | 32.5 | 45.6 |
| Branded search | 58 | 52 |
| Site traffic | 47 | 44 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Jenni Kayne branded search volume
How often people search for Jenni Kayne by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining. Demand is seasonal, peaking in November and October and lowest in February.
Jenni Kayne's audience, products and channels
Products
- Products in store1,000+
- New in the last 90 days3
- Typical price€395
- Price range€15 – €1,470,500
From Jenni Kayne's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Canada, Australia and the UK.
Ecommerce stack
- Email & SMSKlaviyo, Attentive
- ReviewsYotpo
- MerchandisingNosto
- SearchSearchspring
- Cross-borderGlobal-e
- PaymentsKlarna, Afterpay, Shop Pay
- TrackingGoogle Tag Manager
- AnalyticsHotjar
Tools detected on jennikayne.com; detection covers common apps and may miss some.
Jenni Kayne: common questions
What does Jenni Kayne sell?
California-inspired women's apparel, shoes and home furnishings. Known for: Cashmere sweaters, Denim, Shoes and mules, Jenni Kayne Home furniture and Oak Essentials skincare.
Where is Jenni Kayne from?
Jenni Kayne is based in United States.
Where can you buy Jenni Kayne?
Jenni Kayne sells through its own online store and selected retailers. Its online store is at jennikayne.com.
Who founded Jenni Kayne?
Jenni Kayne was founded by Jenni Kayne.
Is Jenni Kayne's revenue growing?
We estimate Jenni Kayne's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is declining year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Jenni Kayne's competitors?
Jenni Kayne's closest competitors in the Apparel category are Outerknown, Hill House Home, Pelagic and Roark.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. October 2026, method v1.3. See the methodology, or report a correction. Want alerts when brands like Jenni Kayne move, or the data as an export? See data & alerts.