Parks Project – D2C Ranking & Growth Metrics
National park-inspired apparel and gear that gives back to public lands.
Last updated · August 2026 edition · method v1.2
Parks Project ranks #71 of 312 D2C brands in the August 2026 edition and #18 of 63 in Apparel, down 5 places on last month. We estimate Parks Project's revenue is flat year on year (high confidence). Branded search is steady over the past year, with a seasonal peak in November and December. Among apparel brands selling park apparel, its closest competitor is tentree (#74).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Parks Project is today: #71 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Parks Project's revenue growing?
We estimate Parks Project's revenue is flat year on year (high confidence). Branded search is steady and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Parks Project growing?
Parks Project's Momentum score is 46.0, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #58 to #71 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About Parks Project
Parks Project is a clothing and lifestyle brand that makes apparel, accessories and home goods inspired by United States national parks. Its range includes t-shirts, long sleeves, outerwear and fleece, hats, socks, drinkware, candles, books and games, along with a resale line for pre-loved items called Parks Project Remade. Products are often organised by individual park, by season, or through collaborations with other brands and organisations such as Looney Tunes, Peanuts, Faherty, Audubon and Prospect Park Alliance. The brand is positioned around a conservation-minded, outdoor-inspired identity, summed up in its tagline 'Leave It Better Than You Found It'.
The brand sells primarily through its own direct-to-consumer website, supported by a physical retail location called the Discovery Center. It also operates a rewards programme, a referral scheme and student discounts to encourage repeat purchases. A stated giveback initiative channels funds from sales towards park and public land causes, and the brand publishes information on sustainability and certifications, as well as volunteer opportunities in parks. Parks Project targets outdoor enthusiasts and national park visitors seeking apparel and gifts that reflect an interest in nature and public lands.
Parks Project branded search volume
How often people search for Parks Project by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is seasonal, peaking in November and December and lowest in January.
Parks Project's audience, products and channels
Social audience
- Instagram parksproject 903,780
Also on Pinterest and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store244
- New in the last 90 days39
- Typical priceUS$45
- Price rangeUS$1 – US$4,995
From Parks Project's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Australia, Canada and Spain.
Ecommerce stack
- Email & SMSKlaviyo, Postscript
- ReviewsYotpo
- Customer serviceZendesk
- MerchandisingNosto
- Cross-borderGlobal-e
- PaymentsAfterpay
- TrackingGoogle Tag Manager
- AnalyticsTriple Whale, Hotjar
Tools detected on parksproject.us; detection covers common apps and may miss some.
Parks Project competitors
The apparel brands closest to Parks Project: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Sustainable everyday apparel brand that plants trees with every purchase
Performance fishing clothing and gear for men and women
Technical merino wool hunting apparel and gear for specific game pursuits.
Technical cycling apparel with a contemporary design aesthetic
British-made waterproof jackets, fleeces and footwear for hiking and mountaineering
Parks Project vs tentree
Parks Project leads on both size and growth: Scale 54.8 against 53.9, and Momentum 46 against 32. See tentree's page.
| August 2026 | Parks Project | tentree |
|---|---|---|
| Overall rank | #71 | #74 |
| Apparel rank | #18 | #19 |
| Scale (size) | 54.8 | 53.9 |
| Momentum (growth) | 46.0 | 31.5 |
| Branded search | 48 | 43 |
| Site traffic | 45 | 41 |
| Social audience | 74 | 82 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Parks Project: common questions
What does Parks Project sell?
National park-inspired apparel and gear that gives back to public lands. Known for: Park-themed apparel (tees, hoodies, fleece), Shop By Park collections, Brand collaborations (Looney Tunes, Peanuts, Faherty, Audubon), Home and outdoor goods (drinkware, candles) and Parks Project Remade resale line.
Where is Parks Project from?
Parks Project is based in United States.
Where can you buy Parks Project?
Parks Project sells through its own online store and selected retailers. Its online store is at parksproject.us.
Is Parks Project's revenue growing?
We estimate Parks Project's revenue is flat year on year (high confidence). Branded search is steady and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Parks Project's competitors?
Parks Project's closest competitors in the Apparel category are tentree, Pelagic, First Lite and Pas Normal Studios.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.