Knockaround – D2C Ranking & Growth Metrics
Affordable sunglasses and eyewear from San Diego
Last updated · August 2026 edition · method v1.2
Knockaround ranks #79 of 312 D2C brands in the August 2026 edition and #21 of 63 in Apparel, down 3 places on last month. We estimate Knockaround's revenue is shrinking year on year (high confidence). Branded search is declining sharply over the past year, with a seasonal peak in May and June. Among apparel brands selling sunglasses, its closest competitor is ROKA (#37).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Knockaround is today: #79 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining fast (50 = flat).
what drives the score Is Knockaround's revenue growing?
We estimate Knockaround's revenue is shrinking year on year (high confidence). Branded search is declining sharply and site traffic is declining sharply year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Knockaround growing?
Knockaround's Momentum score is 22.7, which means it is declining fast (50 means flat; a brand that doubled would score about 88). Branded search is declining sharply over the past 12 months. Site traffic is declining sharply over the same 12 months. Since September 2025 it has moved from #55 to #79 overall. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Knockaround
Knockaround is a San Diego-based eyewear brand that makes affordable sunglasses for men, women and kids, along with prescription eyewear, snow goggles and sport-specific styles for activities such as golf, running, cycling and skiing. The brand offers a wide range of frame styles and colourways, from classic shapes to fashion-oriented lines, and works on collaborations with other brands, sports leagues and cultural franchises. Products are sold directly through its own website.
Positioned as a low-cost alternative to premium eyewear, Knockaround emphasises accessible pricing alongside style and durability, framing itself against what it describes as an overpriced eyewear market. It sells online with features such as free shipping above a set order value, hassle-free returns and a lifetime warranty. The catalogue spans everyday sunglasses, prescription frames, kids' eyewear, sport-focused designs and licensed or collaborative collections with brands and sports leagues, giving customers a broad choice of styles at a consistent, budget-friendly price point.
Knockaround branded search volume
How often people search for Knockaround by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining sharply. Demand is seasonal, peaking in May and June and lowest in January.
Knockaround's audience, products and channels
Social audience
- Instagram knockaround 216,766
- TikTok knockaroundsunglasses 11,100
Also on Pinterest and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store433
- New in the last 90 days0
- Typical priceUS$35
- Price rangeUS$1 – US$200
From Knockaround's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Canada, Australia and Spain.
Ecommerce stack
- Customer serviceGorgias
- MerchandisingRebuy
- Cross-borderGlobal-e
- PaymentsKlarna, Afterpay, Shop Pay
- TrackingGoogle Tag Manager
- AnalyticsHotjar
Tools detected on knockaround.com; detection covers common apps and may miss some.
Knockaround competitors
The apparel brands closest to Knockaround: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Performance sunglasses, eyeglasses and eyewear accessories for athletes
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Armless sunglasses with a built-in cord instead of sidearms.
Performance fishing clothing and gear for men and women
Sustainable everyday apparel brand that plants trees with every purchase
Knockaround vs ROKA
ROKA leads on both size and growth: Scale 60.8 against 53.4, and Momentum 39 against 23. See ROKA's page.
| August 2026 | Knockaround | ROKA |
|---|---|---|
| Overall rank | #79 | #37 |
| Apparel rank | #21 | #11 |
| Scale (size) | 53.4 | 60.8 |
| Momentum (growth) | 22.7 | 39.0 |
| Branded search | 48 | 76 |
| Site traffic | 54 | 47 |
| Social audience | 59 | 60 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Knockaround: common questions
What does Knockaround sell?
Affordable sunglasses and eyewear from San Diego. Known for: Fast Lanes sunglasses, Premiums sunglasses, Fort Knocks sunglasses, Prescription eyewear and Brand collaborations.
Where is Knockaround from?
Knockaround is based in San Diego, United States.
Where can you buy Knockaround?
Knockaround sells through its own online store and selected retailers. Its online store is at knockaround.com.
When was Knockaround founded?
Knockaround was founded in 2005.
Who founded Knockaround?
Knockaround was founded by Adam "Ace" Moyer.
Is Knockaround's revenue growing?
We estimate Knockaround's revenue is shrinking year on year (high confidence). Branded search is declining sharply and site traffic is declining sharply year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Knockaround's competitors?
Knockaround's closest competitors in the Apparel category are ROKA, Sunski, Ombraz and Pelagic.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.