Outerknown – D2C Ranking & Growth Metrics
Men's and women's apparel and denim, sold direct online.
Last updated · August 2026 edition · method v1.2
Outerknown ranks #84 of 312 D2C brands in the August 2026 edition and #23 of 63 in Apparel, up 1 place on last month. We estimate Outerknown's revenue is flat year on year (high confidence). Branded search is declining over the past year. Among apparel brands selling men's and women's apparel, its closest competitor is Roark (#87).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Outerknown is today: #84 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Outerknown's revenue growing?
We estimate Outerknown's revenue is flat year on year (high confidence). Branded search is steady and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Outerknown growing?
Outerknown's Momentum score is 44.8, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months, and steady over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #77 to #84 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About Outerknown
Outerknown is a United States-based apparel brand selling men's and women's clothing, including denim, through its own website. The brand describes itself as having been 'born in the ocean' and positions its products around ideas of sustainability and feeling better, with a focus on items such as sea jeans and a pre-owned resale offering alongside its main collections.
Outerknown branded search volume
How often people search for Outerknown by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are steady. Demand is fairly steady through the year.
Outerknown's audience, products and channels
Social audience
- Instagram outerknown 292,036
- TikTok outerknown_official 2,052
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store992
- New in the last 90 days193
- Typical price98
- Price range1 – 500
From Outerknown's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Australia, the US, Canada and Spain.
Outerknown competitors
The apparel brands closest to Outerknown: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Adventure-inspired lifestyle apparel for travel, surf and outdoor pursuits.
Surf and fishing-inspired lifestyle apparel and accessories.
Bamboo-based, sun-protective apparel for men, women and kids.
Surf, fishing and western-inspired lifestyle apparel designed in Austin, Texas.
Performance fishing clothing and gear for men and women
Outerknown vs Roark
Outerknown leads on both size and growth: Scale 52.0 against 51.6, and Momentum 45 against 41. See Roark's page.
| August 2026 | Outerknown | Roark |
|---|---|---|
| Overall rank | #84 | #87 |
| Apparel rank | #23 | #24 |
| Scale (size) | 52.0 | 51.6 |
| Momentum (growth) | 44.8 | 41.1 |
| Branded search | 52 | 54 |
| Site traffic | 44 | 44 |
| Social audience | 62 | 58 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Outerknown: common questions
What does Outerknown sell?
Men's and women's apparel and denim, sold direct online. Known for: Sea Jeans, Men's apparel, Women's apparel and Pre-Owned collection.
Where is Outerknown from?
Outerknown is based in United States.
Where can you buy Outerknown?
Outerknown sells through its own online store and selected retailers. Its online store is at outerknown.com.
Is Outerknown's revenue growing?
We estimate Outerknown's revenue is flat year on year (high confidence). Branded search is steady and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Outerknown's competitors?
Outerknown's closest competitors in the Apparel category are Roark, Salty Crew, Free Fly Apparel and Howler Brothers.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.