Tarptent – D2C Ranking & Growth Metrics
Lightweight backpacking tents and shelters for thruhikers and backpackers
Last updated · August 2026 edition · method v1.3
Tarptent ranks #232 of 312 D2C brands in the August 2026 edition and #85 of 111 in Sports & Outdoor, up 2 places on last month. We estimate Tarptent's revenue is shrinking year on year (high confidence). Branded search is declining over the past year. Among sports & outdoor brands selling backpacking tents, its closest competitor is Outdoor Vitals (#187).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Tarptent is today: #232 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Tarptent's revenue growing?
We estimate Tarptent's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is declining year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Tarptent growing?
Tarptent's Momentum score is 38.8, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months. Site traffic is declining over the same 12 months. Since September 2025 it has moved from #225 to #232 overall. Its size score is driven most by site traffic, with branded search demand relatively weakest.
About Tarptent
Tarptent designs and makes lightweight backpacking shelters, including single- and double-wall tents built from woven fabrics, Dyneema and UltraTNT materials. The range covers solo, two-person and larger shelters using arch-pole, trekking-pole-supported and freestanding-capable designs, sold under model families such as Moment, Notch, Rainbow, Scarp, StratoSpire, Dipole and ArcDome. The brand also sells spare parts, accessories and apparel through its own website, and provides support resources including a buyer's guide, tent comparison table and set-up videos.
Tarptent branded search volume
How often people search for Tarptent by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining. Demand is fairly steady through the year.
Tarptent's audience, products and channels
Where it sells
- Own online storeyes
- Retailers / stockistsnot found
- Amazonnot found
Its site is most visited in Sweden, Australia, Canada and Germany.
Ecommerce stack
- TrackingGoogle Tag Manager
Tools detected on tarptent.com; detection covers common apps and may miss some.
Tarptent competitors
The sports & outdoor brands closest to Tarptent: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Ultralight backpacking gear including packs, tents, sleep systems and apparel
Ultralight tents, tarps, bivys, packs and bikepacking gear
Lightweight backpacking gear including packs, shelters and trekking poles.
Ultralight backpacking gear including tents, backpacks and sleeping bags.
Ultralight tents, tarps, backpacks and travel gear for hikers
Tarptent vs Outdoor Vitals
Outdoor Vitals leads on both size and growth: Scale 39.1 against 32.9, and Momentum 48 against 39. See Outdoor Vitals' page.
| August 2026 | Tarptent | Outdoor Vitals |
|---|---|---|
| Overall rank | #232 | #187 |
| Sports & Outdoor rank | #85 | #75 |
| Scale (size) | 32.9 | 39.1 |
| Momentum (growth) | 38.8 | 48.3 |
| Branded search | 32 | 36 |
| Site traffic | 34 | 36 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Tarptent: common questions
What does Tarptent sell?
Lightweight backpacking tents and shelters for thruhikers and backpackers. Known for: Moment, Notch, Rainbow, StratoSpire and Dipole.
Where is Tarptent from?
Tarptent is based in Nevada City, United States.
Where can you buy Tarptent?
Tarptent sells through its own online store. Its online store is at tarptent.com.
When was Tarptent founded?
Tarptent was founded in 1999.
Who founded Tarptent?
Tarptent was founded by Henry Shires.
Is Tarptent's revenue growing?
We estimate Tarptent's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is declining year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Tarptent's competitors?
Tarptent's closest competitors in the Sports & Outdoor category are Outdoor Vitals, Mountain Laurel Designs, Gossamer Gear and Zpacks.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.