Zpacks – D2C Ranking & Growth Metrics
Ultralight backpacking gear including tents, backpacks and sleeping bags.
Last updated · August 2026 edition · method v1.2
Zpacks ranks #80 of 312 D2C brands in the August 2026 edition and #28 of 111 in Sports & Outdoor, unchanged on last month. We estimate Zpacks' revenue is shrinking year on year (high confidence). Branded search is declining over the past year. Among sports & outdoor brands selling backpacking gear, its closest competitor is Gossamer Gear (#125).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Zpacks is today: #80 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Zpacks' revenue growing?
We estimate Zpacks' revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Zpacks growing?
Zpacks' Momentum score is 38.3, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #73 to #80 overall. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Zpacks
Zpacks designs and manufactures ultralight backpacking equipment, including tents, backpacks, sleeping bags, clothing and accessories, aimed at long-distance hikers and thru-hikers seeking to minimise pack weight. The brand sells directly to consumers through its own website, with products built from lightweight technical fabrics such as Dyneema composite materials. Items are grouped into categories such as shelters, backpacks, sleeping bags, clothing, accessories and bargains, and the company also offers custom orders and gift cards.
Zpacks originated from founder Joe Valesko's own need for lighter gear while preparing to thru-hike the Appalachian Trail, and the company continues to position itself around the practical demands of human-powered adventure. All gear is sewn at its facility in West Melbourne, Florida. The company states that its staff includes people with extensive long-distance hiking experience, which informs ongoing product design. Zpacks also publishes care and warranty information, sustainability and giving-back initiatives, and supports dealer inquiries alongside its direct-to-consumer sales model.
Zpacks branded search volume
How often people search for Zpacks by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining. Demand is fairly steady through the year.
Zpacks' audience, products and channels
Social audience
- Instagram zpacks 143,117
Also on YouTube, Pinterest, X and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store846
- New in the last 90 days85
- Typical priceUS$399
- Price rangeUS$1 – US$2,000
From Zpacks' own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Australia, Canada and France.
Ecommerce stack
- Email & SMSKlaviyo, Attentive
- ReviewsStamped
- Customer serviceZendesk
- PaymentsShop Pay
- TrackingGoogle Tag Manager
- AnalyticsHotjar
Tools detected on zpacks.com; detection covers common apps and may miss some.
Zpacks competitors
The sports & outdoor brands closest to Zpacks: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Lightweight backpacking gear including packs, shelters and trekking poles.
Ultralight tents, tarps, bivys, packs and bikepacking gear
Ultralight backpacking gear including packs, tents, sleep systems and apparel
Lightweight backpacking tents and shelters for thruhikers and backpackers
Tents, sleeping bags, pads and outdoor gear for camping and backpacking
Zpacks vs Gossamer Gear
Zpacks is the bigger brand (Scale 52.6 against 46.1), while Gossamer Gear is growing faster (Momentum 53 against 38). See Gossamer Gear's page.
| August 2026 | Zpacks | Gossamer Gear |
|---|---|---|
| Overall rank | #80 | #125 |
| Sports & Outdoor rank | #28 | #45 |
| Scale (size) | 52.6 | 46.1 |
| Momentum (growth) | 38.3 | 53.2 |
| Branded search | 58 | 45 |
| Site traffic | 46 | 43 |
| Social audience | 54 | 51 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Zpacks: common questions
What does Zpacks sell?
Ultralight backpacking gear including tents, backpacks and sleeping bags. Known for: Shelters/Tents, Backpacks, Sleeping Bags, Clothing and Accessories.
Where is Zpacks from?
Zpacks is based in West Melbourne, FL, United States.
Where can you buy Zpacks?
Zpacks sells through its own online store and selected retailers. Its online store is at zpacks.com.
When was Zpacks founded?
Zpacks was founded in 2005.
Who founded Zpacks?
Zpacks was founded by Joe Valesko.
Is Zpacks' revenue growing?
We estimate Zpacks' revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Zpacks' competitors?
Zpacks' closest competitors in the Sports & Outdoor category are Gossamer Gear, Mountain Laurel Designs, Outdoor Vitals and Tarptent.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.