Six Moon Designs – D2C Ranking & Growth Metrics
Ultralight tents, tarps, backpacks and travel gear for hikers
Last updated · August 2026 edition · method v1.3
Six Moon Designs ranks #217 of 312 D2C brands in the August 2026 edition and #81 of 111 in Sports & Outdoor, down 4 places on last month. We estimate Six Moon Designs' revenue is flat year on year (high confidence). Branded search is steady over the past year. Among sports & outdoor brands selling ultralight tents, its closest competitor is Durston (#106).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Six Moon Designs is today: #217 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Six Moon Designs' revenue growing?
We estimate Six Moon Designs' revenue is flat year on year (high confidence). Branded search is steady and site traffic is growing year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Six Moon Designs growing?
Six Moon Designs' Momentum score is 49.8, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is growing over the same 12 months. Since September 2025 it has moved from #224 to #217 overall. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Six Moon Designs
Six Moon Designs makes ultralight backpacking gear, including tents, tarps, backpacks, travel bags and trekking umbrellas. Its products are aimed at thru-hikers, backpackers and other outdoor travellers who want lightweight, functional equipment for long-distance trails and general travel. The range spans shelters such as the Lunar Solo tent and Gatewood Cape tarp, hiking and trail-running packs, travel-oriented bags and pouches, and umbrellas designed for use on the trail.
The brand sells directly to consumers through its own website, offering free shipping above a set order value and same-day-region dispatch within one business day. It also supports its products with repair guides and a stated commitment to standing behind items after purchase. Six Moon Designs positions itself around affordability combined with lightweight design, rather than at the premium end of the outdoor gear market, and maintains a community of ambassadors and dealers alongside its direct online store.
Six Moon Designs branded search volume
How often people search for Six Moon Designs by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is fairly steady through the year.
Six Moon Designs' audience, products and channels
Social audience
- Instagram sixmoondesigns 57,771
- TikTok sixmoondesigns 1,103
- YouTube SixMoonDesignsUS 2,380
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store121
- New in the last 90 days1
- Typical priceUS$275
- Price rangeUS$4 – US$480
From Six Moon Designs' own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Australia, Canada, Germany and France.
Ecommerce stack
- Email & SMSKlaviyo, Attentive
- ReviewsOkendo, Yotpo, Judge.me
- MerchandisingRebuy
- PaymentsShop Pay
- AnalyticsTriple Whale
Tools detected on sixmoondesigns.com; detection covers common apps and may miss some.
Six Moon Designs competitors
The sports & outdoor brands closest to Six Moon Designs: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Ultralight tents, backpacks and trekking poles for backcountry hikers
Ultralight backpacking gear including packs, tents, sleep systems and apparel
Ultralight tents, tarps, bivys, packs and bikepacking gear
Ultralight quilt-style sleeping bags, down jackets and bivys for backpackers
Ultralight backpacks, tents and sleep gear made from Dyneema Composite Fabrics.
Six Moon Designs vs Durston
Durston leads on both size and growth: Scale 49.1 against 34.6, and Momentum 65 against 50. See Durston's page.
| August 2026 | Six Moon Designs | Durston |
|---|---|---|
| Overall rank | #217 | #106 |
| Sports & Outdoor rank | #81 | #37 |
| Scale (size) | 34.6 | 49.1 |
| Momentum (growth) | 49.8 | 65.1 |
| Branded search | 27 | 50 |
| Site traffic | 33 | 48 |
| Social audience | 45 | 50 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Six Moon Designs: common questions
What does Six Moon Designs sell?
Ultralight tents, tarps, backpacks and travel gear for hikers. Known for: Lunar Solo tent, Gatewood Cape tarp, Swift hiking backpacks, Silver Shadow trekking umbrella and Travel backpacks and pouches.
Where is Six Moon Designs from?
Six Moon Designs is based in United States.
Where can you buy Six Moon Designs?
Six Moon Designs sells through its own online store and selected retailers. Its online store is at sixmoondesigns.com.
When was Six Moon Designs founded?
Six Moon Designs was founded in 2002.
Is Six Moon Designs' revenue growing?
We estimate Six Moon Designs' revenue is flat year on year (high confidence). Branded search is steady and site traffic is growing year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Six Moon Designs' competitors?
Six Moon Designs' closest competitors in the Sports & Outdoor category are Durston, Outdoor Vitals, Mountain Laurel Designs and Katabatic Gear.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.