Hyperlite Mountain Gear – D2C Ranking & Growth Metrics
Ultralight backpacks, tents and sleep gear made from Dyneema Composite Fabrics.
Last updated · August 2026 edition · method v1.2
Hyperlite Mountain Gear ranks #67 of 312 D2C brands in the August 2026 edition and #24 of 111 in Sports & Outdoor, down 2 places on last month. We estimate Hyperlite Mountain Gear's revenue is flat year on year (high confidence). Branded search is steady over the past year. Among sports & outdoor brands selling ultralight backpacks, its closest competitor is Durston (#106).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Hyperlite Mountain Gear is today: #67 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Hyperlite Mountain Gear's revenue growing?
We estimate Hyperlite Mountain Gear's revenue is flat year on year (high confidence). Branded search is steady and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Hyperlite Mountain Gear growing?
Hyperlite Mountain Gear's Momentum score is 47.6, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #62 to #67 overall. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Hyperlite Mountain Gear
Hyperlite Mountain Gear designs and manufactures lightweight backpacking equipment, including backpacks, tents and shelters, sleeping quilts and bags, and related accessories, made primarily from Dyneema Composite Fabrics. The brand serves backpackers, thru-hikers, fastpackers, backcountry skiers, bikepackers and other outdoor pursuits that call for durable but low-weight gear. Products are organised by activity and by pack volume, and the company also offers a quiz tool to help customers choose a suitable pack.
The brand sells directly to consumers through its own website, offering free US shipping over a set order value, alongside editorial content on gear philosophy, material science and field use. Hyperlite Mountain Gear began by working with Dyneema Composite Fabrics, then known as Cuben Fiber, to build packs and shelters, and has since expanded its range to include tents, sleep systems and organisational accessories. Production has grown from its original small-scale operation to include a manufacturing partnership in Mexico, established in 2020.
Hyperlite Mountain Gear branded search volume
How often people search for Hyperlite Mountain Gear by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is fairly steady through the year.
Hyperlite Mountain Gear's audience, products and channels
Social audience
- Instagram hyperlite_mountain_gear 222,725
- TikTok hyperlitemountaingear 25,000
Also on YouTube and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store119
- New in the last 90 days2
- Typical priceUS$350
- Price rangeUS$3 – US$950
From Hyperlite Mountain Gear's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Sweden, the US, Australia and Canada.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsOkendo
- Customer serviceGorgias
- AnalyticsTriple Whale
Tools detected on hyperlitemountaingear.com; detection covers common apps and may miss some.
Hyperlite Mountain Gear competitors
The sports & outdoor brands closest to Hyperlite Mountain Gear: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Ultralight tents, backpacks and trekking poles for backcountry hikers
Ultralight tents, tarps, bivys, packs and bikepacking gear
Ultralight backpacking gear including packs, tents, sleep systems and apparel
Ultralight tents, tarps, backpacks and travel gear for hikers
Ultralight quilt-style sleeping bags, down jackets and bivys for backpackers
Hyperlite Mountain Gear vs Durston
Hyperlite Mountain Gear is the bigger brand (Scale 55.4 against 49.1), while Durston is growing faster (Momentum 65 against 48). See Durston's page.
| August 2026 | Hyperlite Mountain Gear | Durston |
|---|---|---|
| Overall rank | #67 | #106 |
| Sports & Outdoor rank | #24 | #37 |
| Scale (size) | 55.4 | 49.1 |
| Momentum (growth) | 47.6 | 65.1 |
| Branded search | 62 | 50 |
| Site traffic | 45 | 48 |
| Social audience | 60 | 50 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Hyperlite Mountain Gear: common questions
What does Hyperlite Mountain Gear sell?
Ultralight backpacks, tents and sleep gear made from Dyneema Composite Fabrics. Known for: Backpacks, Tents and shelters, Sleeping quilts and bags, Dyneema Composite Fabric gear and Pack organisation accessories.
Where is Hyperlite Mountain Gear from?
Hyperlite Mountain Gear is based in Kennebunk, United States.
Where can you buy Hyperlite Mountain Gear?
Hyperlite Mountain Gear sells through its own online store and selected retailers. Its online store is at hyperlitemountaingear.com.
When was Hyperlite Mountain Gear founded?
Hyperlite Mountain Gear was founded in 2009.
Who founded Hyperlite Mountain Gear?
Hyperlite Mountain Gear was founded by Mike St. Pierre and Dan St. Pierre.
Is Hyperlite Mountain Gear's revenue growing?
We estimate Hyperlite Mountain Gear's revenue is flat year on year (high confidence). Branded search is steady and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Hyperlite Mountain Gear's competitors?
Hyperlite Mountain Gear's closest competitors in the Sports & Outdoor category are Durston, Mountain Laurel Designs, Outdoor Vitals and Six Moon Designs.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.