Outdoor Vitals – D2C Ranking & Growth Metrics
Ultralight backpacking gear including packs, tents, sleep systems and apparel
Last updated · August 2026 edition · method v1.2
Outdoor Vitals ranks #187 of 312 D2C brands in the August 2026 edition and #75 of 111 in Sports & Outdoor, down 4 places on last month. We estimate Outdoor Vitals' revenue is flat year on year (high confidence). Branded search is growing over the past year. Among sports & outdoor brands selling ultralight backpacking gear, its closest competitor is Mountain Laurel Designs (#175).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Outdoor Vitals is today: #187 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Outdoor Vitals' revenue growing?
We estimate Outdoor Vitals' revenue is flat year on year (high confidence). Branded search is steady and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Outdoor Vitals growing?
Outdoor Vitals' Momentum score is 48.3, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is growing over the past 12 months, and steady over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #168 to #187 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About Outdoor Vitals
Outdoor Vitals designs ultralight backpacking gear, including backpacks, tents, sleeping bags and quilts, sleeping pads, and technical apparel such as jackets, base layers and pants. The range is built around activities like long-distance backpacking, fastpacking, winter backpacking, day hiking, bikepacking, hunting and fishing, and mountaineering, and is aimed at outdoor enthusiasts who want lightweight, performance-oriented equipment for extended time on trail.
The brand sells directly to consumers through its own website, offering a paid membership programme that provides discounts, rebates and early access to products alongside standard retail purchases. Outdoor Vitals also operates an outlet and pre-loved gear section for clearance and used items. Its catalogue spans full pack systems, sleep systems, shelters, and a broader accessories range covering footwear, trekking poles, water filtration, trail food and safety equipment, positioning it as a one-stop supplier for ultralight backcountry travel.
Outdoor Vitals branded search volume
How often people search for Outdoor Vitals by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing; the last three months, compared with the same months a year earlier, are steady. Demand is fairly steady through the year.
Outdoor Vitals' audience, products and channels
Social audience
- Instagram outdoorvitals 60,441
- TikTok outdoorvitals 3,987
- YouTube outdoorvitals 4,050
Also on Pinterest, X and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store222
- New in the last 90 days7
- Typical priceUS$80
- Price rangeUS$1 – US$600
From Outdoor Vitals' own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsnot found
- Amazonnot found
Its site is most visited in the US, Australia, Canada and the UK.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsJudge.me
- Customer serviceGorgias
- PaymentsShop Pay
- TrackingGoogle Tag Manager
- AnalyticsTriple Whale
Tools detected on outdoorvitals.com; detection covers common apps and may miss some.
Outdoor Vitals competitors
The sports & outdoor brands closest to Outdoor Vitals: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Ultralight tents, tarps, bivys, packs and bikepacking gear
Ultralight tents, tarps, backpacks and travel gear for hikers
Lightweight backpacking gear including packs, shelters and trekking poles.
Ultralight tents, backpacks and trekking poles for backcountry hikers
Ultralight backpacking gear including tents, backpacks and sleeping bags.
Outdoor Vitals vs Mountain Laurel Designs
Mountain Laurel Designs leads on both size and growth: Scale 40.5 against 39.1, and Momentum 52 against 48. See Mountain Laurel Designs' page.
| August 2026 | Outdoor Vitals | Mountain Laurel Designs |
|---|---|---|
| Overall rank | #187 | #175 |
| Sports & Outdoor rank | #75 | #69 |
| Scale (size) | 39.1 | 40.5 |
| Momentum (growth) | 48.3 | 51.5 |
| Branded search | 36 | 63 |
| Site traffic | 36 | 24 |
| Social audience | 46 | 33 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Outdoor Vitals: common questions
What does Outdoor Vitals sell?
Ultralight backpacking gear including packs, tents, sleep systems and apparel. Known for: Ultralight backpacks, Sleeping bags and quilts, Tents and shelters, Technical apparel and jackets and Sleep systems.
Where is Outdoor Vitals from?
Outdoor Vitals is based in United States.
Where can you buy Outdoor Vitals?
Outdoor Vitals sells through its own online store. Its online store is at outdoorvitals.com.
Is Outdoor Vitals' revenue growing?
We estimate Outdoor Vitals' revenue is flat year on year (high confidence). Branded search is steady and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Outdoor Vitals' competitors?
Outdoor Vitals' closest competitors in the Sports & Outdoor category are Mountain Laurel Designs, Six Moon Designs, Gossamer Gear and Durston.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.