Mountain Laurel Designs – D2C Ranking & Growth Metrics
Ultralight tents, tarps, bivys, packs and bikepacking gear
Last updated · August 2026 edition · method v1.2
Mountain Laurel Designs ranks #175 of 312 D2C brands in the August 2026 edition and #69 of 111 in Sports & Outdoor, down 2 places on last month. We estimate Mountain Laurel Designs' revenue is flat year on year (high confidence). Branded search is steady over the past year. Among sports & outdoor brands selling ultralight backpacking gear, its closest competitor is Outdoor Vitals (#187).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Mountain Laurel Designs is today: #175 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Mountain Laurel Designs' revenue growing?
We estimate Mountain Laurel Designs' revenue is flat year on year (high confidence). Branded search is steady and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Mountain Laurel Designs growing?
Mountain Laurel Designs' Momentum score is 51.5, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #158 to #175 overall. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Mountain Laurel Designs
Mountain Laurel Designs makes ultralight outdoor equipment, including tents, tarps, bivys, backpacks, quilts, pads and bikepacking gear such as panniers and dry bags. The range is built for hikers, backpackers and bikepackers who prioritise low weight, including specialist shelters and packs aimed at ultralight and super ultralight (SUL) use. Products are made using lightweight materials such as Dyneema Composite Fabric (DCF), and the catalogue extends to travel accessories like packing cubes and stuff sacks.
The brand sells directly to consumers through its own website, building items to order rather than holding large ready-made stock. Due to demand exceeding production capacity, Mountain Laurel Designs operates a monthly ordering system, opening order windows for set periods before pausing new orders until the following month. This approach is presented as a way to manage lead times, maintain build quality and continue product development. The site allows browsing and wish-listing even when ordering is closed.
Mountain Laurel Designs branded search volume
How often people search for Mountain Laurel Designs by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is fairly steady through the year.
Mountain Laurel Designs' audience, products and channels
Social audience
- Instagram mountainlaureldesigns 21,121
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsnot found
- Amazonnot found
Its site is most visited in Australia, Canada, the UK and Sweden.
Mountain Laurel Designs competitors
The sports & outdoor brands closest to Mountain Laurel Designs: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Ultralight backpacking gear including packs, tents, sleep systems and apparel
Lightweight backpacking gear including packs, shelters and trekking poles.
Ultralight tents, tarps, backpacks and travel gear for hikers
Ultralight tents, backpacks and trekking poles for backcountry hikers
Ultralight backpacking gear including tents, backpacks and sleeping bags.
Mountain Laurel Designs vs Outdoor Vitals
Mountain Laurel Designs leads on both size and growth: Scale 40.5 against 39.1, and Momentum 52 against 48. See Outdoor Vitals' page.
| August 2026 | Mountain Laurel Designs | Outdoor Vitals |
|---|---|---|
| Overall rank | #175 | #187 |
| Sports & Outdoor rank | #69 | #75 |
| Scale (size) | 40.5 | 39.1 |
| Momentum (growth) | 51.5 | 48.3 |
| Branded search | 63 | 36 |
| Site traffic | 24 | 36 |
| Social audience | 33 | 46 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Mountain Laurel Designs: common questions
What does Mountain Laurel Designs sell?
Ultralight tents, tarps, bivys, packs and bikepacking gear. Known for: SoloMid and DuoMid shelters, Cricket pyramid tarps, Superlight bivys, Poco Panniers and Ultragrid packing cubes.
Where is Mountain Laurel Designs from?
Mountain Laurel Designs is based in United States.
Where can you buy Mountain Laurel Designs?
Mountain Laurel Designs sells through its own online store. Its online store is at mountainlaureldesigns.com.
Is Mountain Laurel Designs' revenue growing?
We estimate Mountain Laurel Designs' revenue is flat year on year (high confidence). Branded search is steady and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Mountain Laurel Designs' competitors?
Mountain Laurel Designs' closest competitors in the Sports & Outdoor category are Outdoor Vitals, Gossamer Gear, Six Moon Designs and Durston.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.