Snow Peak – D2C Ranking & Growth Metrics
Japanese-designed camping gear, apparel and outdoor living products.
Last updated · August 2026 edition · method v1.2
Snow Peak ranks #40 of 312 D2C brands in the August 2026 edition and #13 of 111 in Sports & Outdoor, down 3 places on last month. We estimate Snow Peak's revenue is flat year on year (low confidence). Branded search is growing over the past year. Among sports & outdoor brands selling camping gear, its closest competitor is Big Agnes (#81).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, low confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Snow Peak is today: #40 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Snow Peak's revenue growing?
We estimate Snow Peak's revenue is flat year on year (low confidence). Branded search is steady but site traffic is steady, so the two signals don't back each other up and confidence is low.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Snow Peak growing?
Snow Peak's Momentum score is 49.1, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is growing over the past 12 months, and steady over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #34 to #40 overall. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Snow Peak
Snow Peak designs camping gear and apparel, drawing on Japanese design principles. The range covers tents and shelters, campsite furniture, firepits, camp cooking equipment, drinkware and tableware, packs and bags, and outdoor apparel including fly fishing and women's lines. Products are aimed at people who camp regularly or want to bring outdoor-inspired design and function into daily life at home.
The brand sells through its own website across several regional storefronts, including the USA, Japan, UK, Korea, Taiwan and China, as well as through physical retail stores in Portland, Brooklyn and Seattle. Snow Peak also runs its own campgrounds, called Campfield, and hosts community gatherings under the Snow Peak Way name, alongside a dining concept called Takibi. Signature product lines include the Takibi fire and grill system and the IGT modular camp kitchen range, both central to its cooking and gathering offer.
Snow Peak branded search volume
How often people search for Snow Peak by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing; the last three months, compared with the same months a year earlier, are steady. Demand is fairly steady through the year.
Snow Peak's audience, products and channels
Social audience
- Instagram snowpeakusa 186,403
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store855
- New in the last 90 days105
- Typical priceUS$108
- Price rangeUS$3 – US$2,800
From Snow Peak's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada, the US, Australia and Sweden.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsYotpo
- Cross-borderGlobal-e
- PaymentsKlarna, Afterpay, Shop Pay
- TrackingGoogle Tag Manager
- AnalyticsTriple Whale, Hotjar
Tools detected on snowpeak.com; detection covers common apps and may miss some.
Snow Peak competitors
The sports & outdoor brands closest to Snow Peak: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Tents, sleeping bags, pads and outdoor gear for camping and backpacking
UK outdoor clothing, camping gear and adventure bikes.
Swiss maker of sleeping mats, sleeping bags, backpacks and tents for outdoor adventure
Outdoor gear maker known for tents, sleeping bags, pads and camp furniture.
Camping tents, awnings, sleeping gear and hiking equipment brand
Snow Peak vs Big Agnes
Snow Peak leads on both size and growth: Scale 60.6 against 52.1, and Momentum 49 against 43. See Big Agnes' page.
| August 2026 | Snow Peak | Big Agnes |
|---|---|---|
| Overall rank | #40 | #81 |
| Sports & Outdoor rank | #13 | #29 |
| Scale (size) | 60.6 | 52.1 |
| Momentum (growth) | 49.1 | 42.7 |
| Branded search | 75 | 53 |
| Site traffic | 49 | 48 |
| Social audience | 57 | 56 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Snow Peak: common questions
What does Snow Peak sell?
Japanese-designed camping gear, apparel and outdoor living products. Known for: Takibi Fire & Grill, IGT Camp Kitchen system, Tents & shelters, Titanium drinkware and Camp furniture.
Where is Snow Peak from?
Snow Peak is based in Japan.
Where can you buy Snow Peak?
Snow Peak sells through its own online store and selected retailers. Its online store is at snowpeak.com.
Is Snow Peak's revenue growing?
We estimate Snow Peak's revenue is flat year on year (low confidence). Branded search is steady but site traffic is steady, so the two signals don't back each other up and confidence is low. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Snow Peak's competitors?
Snow Peak's closest competitors in the Sports & Outdoor category are Big Agnes, Alpkit, Exped and NEMO.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.