Rovr – D2C Ranking & Growth Metrics
Outdoor gear for camping and adventure, sold direct to consumers.
Last updated · August 2026 edition · method v1.3
Rovr ranks #295 of 312 D2C brands in the August 2026 edition and #106 of 111 in Sports & Outdoor, down 1 place on last month. We estimate Rovr's revenue is shrinking year on year (high confidence). Branded search is declining over the past year. Among sports & outdoor brands selling coolers, its closest competitor is Katabatic Gear (#296).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Rovr is today: #295 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Rovr's revenue growing?
We estimate Rovr's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is declining sharply year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Rovr growing?
Rovr's Momentum score is 38.1, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months. Site traffic is declining sharply over the same 12 months. Since September 2025 it has moved from #297 to #295 overall. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Rovr
Rovr is a United States-based brand operating in the sports and outdoor category. Based on available information, it designs and sells outdoor gear intended for people who spend time camping, travelling or engaging in outdoor recreation. The brand operates as a direct-to-consumer business, selling primarily through its own website rather than through third-party retailers.
As a direct-to-consumer outdoor brand, Rovr positions itself around functional gear built for use in outdoor and adventure settings. No further detail on its specific product range, materials or design approach is available from the sources provided. The brand's offering is aimed at outdoor-oriented consumers seeking equipment suited to travel and recreational use, sold directly to customers online.
Rovr branded search volume
How often people search for Rovr by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining. Demand is fairly steady through the year.
Rovr's audience, products and channels
Products
- Products in store43
- New in the last 90 days0
- Typical priceUS$60
- Price rangeUS$3 – US$400
From Rovr's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US.
Ecommerce stack
- Email & SMSKlaviyo, Attentive
- Cross-borderGlobal-e
- PaymentsKlarna, Afterpay, Shop Pay
- TrackingGoogle Tag Manager
- AnalyticsTriple Whale, Hotjar
Tools detected on rovrproducts.com; detection covers common apps and may miss some.
Rovr competitors
The sports & outdoor brands closest to Rovr: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Ultralight quilt-style sleeping bags, down jackets and bivys for backpackers
Colorado-made freeride and all-mountain skis with original artwork.
French-made freeride, all-mountain and touring skis from Chamonix
Japanese-style tenkara fly-fishing rods, lines and flies
Technical drysuits, apparel and safety gear for paddlesports
Rovr: common questions
What does Rovr sell?
Outdoor gear for camping and adventure, sold direct to consumers.
Where is Rovr from?
Rovr is based in United States.
Where can you buy Rovr?
Rovr sells through its own online store and selected retailers. Its online store is at rovrproducts.com.
Is Rovr's revenue growing?
We estimate Rovr's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is declining sharply year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Rovr's competitors?
Rovr's closest competitors in the Sports & Outdoor category are Katabatic Gear, Icelantic, ZAG Skis and Tenkara USA.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.