Hydro Flask – D2C Ranking & Growth Metrics
Insulated water bottles, drinkware and coolers for everyday and outdoor use
Last updated · October 2026 edition · data to end of September 2026 · method v1.3
Hydro Flask ranks #15 of 444 D2C brands in the October 2026 edition and #3 of 114 in Sports & Outdoor, down 3 places on last month. We estimate Hydro Flask's revenue is shrinking year on year (high confidence). Branded search is declining over the past year. In Sports & Outdoor, its closest competitor is LARQ (#142).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Hydro Flask is today: #15 of 444 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Hydro Flask's revenue growing?
We estimate Hydro Flask's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is declining year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Hydro Flask growing?
Hydro Flask's Momentum score is 34.2, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months. Site traffic is declining over the same 12 months. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Hydro Flask
Hydro Flask makes insulated bottles, drinkware, coolers and food containers designed to keep drinks and food cold or hot for extended periods. The range covers bottles in various sizes, kids' drinkware, cups and tumblers, coffee and tea vessels, soft coolers, insulated totes, lunch boxes, bags and packs, and related accessories, sold in a wide choice of colours and in limited-edition and collaboration designs.
The brand sells directly to consumers through its own website, offering customisation options such as engraving and build-your-own bottles, alongside corporate sales for businesses. Hydro Flask targets everyday consumers, families, students and outdoor and sports enthusiasts seeking durable, reusable drinkware and cooling products as alternatives to single-use containers. It positions itself around refillable, reusable products and offers a trade-in programme for used bottles, supporting a cycle of continued use of its goods.
Hydro Flask competitors
The sports & outdoor brands closest to Hydro Flask: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Self-cleaning water bottles and filtration pitchers.
Water filter and purifier bottles for travel and the outdoors
Water filtration and purification products for home, travel, outdoor and emergency use.
Water filters, insect repellents and first aid gear for outdoor protection
Swiss mountaineering clothing, footwear and equipment since 1862.
Hydro Flask vs LARQ
Hydro Flask is the bigger brand (Scale 74.0 against 51.9), while LARQ is growing faster (Momentum 37 against 34). See LARQ's page.
| October 2026 | Hydro Flask | LARQ |
|---|---|---|
| Overall rank | #15 | #142 |
| Sports & Outdoor rank | #3 | #33 |
| Scale (size) | 74.0 | 51.9 |
| Momentum (growth) | 34.2 | 36.7 |
| Branded search | 92 | 54 |
| Site traffic | 57 | 44 |
| Social audience | 73 | 59 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Hydro Flask branded search volume
How often people search for Hydro Flask by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining. Demand is fairly steady through the year.
Hydro Flask's audience, products and channels
Social audience
- Instagram hydroflask 629,658
- TikTok hydroflask 198,400
- YouTube hydroflask 9,740
Also on Pinterest and Facebook.
Followers as shown on each platform, collected for the October 2026 edition.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the UK, the US, Canada and the Netherlands.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsYotpo
- SearchAlgolia
- PaymentsKlarna
Tools detected on hydroflask.com; detection covers common apps and may miss some.
Hydro Flask: common questions
What does Hydro Flask sell?
Insulated water bottles, drinkware and coolers for everyday and outdoor use. Known for: Insulated water bottles, Coolers and soft coolers, Food containers, Coffee and tea tumblers and Kids drinkware.
Where is Hydro Flask from?
Hydro Flask is based in United States.
Where can you buy Hydro Flask?
Hydro Flask sells through its own online store and selected retailers. Its online store is at hydroflask.com.
Is Hydro Flask's revenue growing?
We estimate Hydro Flask's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is declining year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Hydro Flask's competitors?
Hydro Flask's closest competitors in the Sports & Outdoor category are LARQ, Grayl, LifeStraw and Sawyer.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. October 2026, method v1.3. See the methodology, or report a correction. Want alerts when brands like Hydro Flask move, or the data as an export? See data & alerts.