Grayl – D2C Ranking & Growth Metrics
Water filter and purifier bottles for travel and the outdoors
Last updated · August 2026 edition · method v1.2
Grayl ranks #193 of 312 D2C brands in the August 2026 edition and #76 of 111 in Sports & Outdoor, down 7 places on last month. We estimate Grayl's revenue is flat year on year (high confidence). Branded search is steady over the past year. Among sports & outdoor brands selling water purifier bottles, its closest competitor is LARQ (#86).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Grayl is today: #193 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Grayl's revenue growing?
We estimate Grayl's revenue is flat year on year (high confidence). Branded search is declining and site traffic is declining year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Grayl growing?
Grayl's Momentum score is 43.5, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months, and declining over the last three months compared with the same months a year earlier. Site traffic is declining over the same 12 months. Since September 2025 it has moved from #173 to #193 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About Grayl
Grayl makes water filter and purifier bottles along with related outdoor gear, designed for travellers, backpackers, hikers and campers who need access to clean drinking water in the backcountry or abroad. Its core products, including the GeoPress and UltraPress lines, use a press-based purification system that allows users to filter water from streams, taps or questionable sources in a single motion. The range has expanded to include titanium versions, packs and bags, camping cookware, drinkware, apparel and replacement filter cartridges.
The brand sells direct to consumers through its own website, with regional storefronts for the United States, Europe, United Kingdom, Australia and New Zealand. Grayl positions itself around self-sufficiency and preparedness, targeting outdoor adventurers, global travellers and those planning for emergencies. It began as an idea sketched on a napkin in a bar and was first funded through a Kickstarter campaign before developing into a wider product catalogue sold online and through retail store locators.
Grayl branded search volume
How often people search for Grayl by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are declining. Demand is fairly steady through the year.
Grayl's audience, products and channels
Social audience
- Instagram thegrayl 85,716
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store87
- New in the last 90 days0
- Typical priceUS$36
- Price rangeUS$5 – US$500
From Grayl's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Australia and Canada.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsOkendo, Yotpo
- Customer serviceGorgias
- PaymentsShop Pay
Tools detected on grayl.com; detection covers common apps and may miss some.
Grayl competitors
The sports & outdoor brands closest to Grayl: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Self-cleaning water bottles and filtration pitchers.
Water filters, insect repellents and first aid gear for outdoor protection
Water filtration and purification products for home, travel, outdoor and emergency use.
Camp cookware, stoves and enamelware for outdoor cooking and dining
Ultralight backpacking gear including packs, tents, sleep systems and apparel
Grayl vs LARQ
LARQ is the bigger brand (Scale 51.8 against 38.3), while Grayl is growing faster (Momentum 44 against 34). See LARQ's page.
| August 2026 | Grayl | LARQ |
|---|---|---|
| Overall rank | #193 | #86 |
| Sports & Outdoor rank | #76 | #31 |
| Scale (size) | 38.3 | 51.8 |
| Momentum (growth) | 43.5 | 33.5 |
| Branded search | 34 | 54 |
| Site traffic | 34 | 44 |
| Social audience | 48 | 59 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Grayl: common questions
What does Grayl sell?
Water filter and purifier bottles for travel and the outdoors. Known for: GeoPress purifier bottle, UltraPress purifier bottle, Titanium purifier bottles, Packs and bags and Camping and travel gear.
Where is Grayl from?
Grayl is based in Seattle, United States.
Where can you buy Grayl?
Grayl sells through its own online store and selected retailers. Its online store is at grayl.com.
Is Grayl's revenue growing?
We estimate Grayl's revenue is flat year on year (high confidence). Branded search is declining and site traffic is declining year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Grayl's competitors?
Grayl's closest competitors in the Sports & Outdoor category are LARQ, Sawyer, LifeStraw and GSI Outdoors.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.