Molekule – D2C Ranking & Growth Metrics
Air purifiers and humidifiers using proprietary PECO filtration technology
Last updated · August 2026 edition · method v1.3
Molekule ranks #227 of 312 D2C brands in the August 2026 edition and #79 of 121 in Home, down 1 place on last month. We estimate Molekule's revenue is shrinking year on year (high confidence). Branded search is declining over the past year. Among home brands selling air purifiers, its closest competitor is Mila (#294).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Molekule is today: #227 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Molekule's revenue growing?
We estimate Molekule's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is declining year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Molekule growing?
Molekule's Momentum score is 34.6, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months. Site traffic is declining over the same 12 months. Since September 2025 it has moved from #212 to #227 overall. Its size score is driven most by site traffic, with branded search demand relatively weakest.
About Molekule
Molekule makes air purifiers and related home air-care products, including its FDA-cleared devices built around a proprietary PECO filtration technology, as well as the Glow ultrasonic humidifier. Its products are aimed at households concerned with allergens, wildfire smoke, mold, pet dander and airborne viruses, and are designed to integrate with a companion smart home app for monitoring and control. Replacement filters and accessories are sold alongside the main devices to support ongoing use.
The brand sells directly to consumers through its own website, offering FSA/HSA payment eligibility, subscription-based filter replacement, and a rewards programme called Molekule Inner Circle. It also offers a trial period and warranty on its products. Molekule positions itself around its patented PECO technology, which it describes as working alongside HEPA and carbon filtration to target a wide range of airborne pollutants, and presents independent laboratory testing to support its claims. Alongside air purifiers, its product range has expanded to include the Glow humidifier, extending the brand into broader home air-quality and comfort categories.
Molekule branded search volume
How often people search for Molekule by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining. Demand is fairly steady through the year.
Molekule's audience, products and channels
Products
- Products in store15
- New in the last 90 days0
- Typical price499
- Price range59 – 2,283
From Molekule's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonyes
Its site is most visited in Australia and the US.
Molekule competitors
The home brands closest to Molekule: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Smart HEPA air purifiers for homes and families
British designer of sustainable LED lighting and light bulbs
US-made mattresses and bedding, sold online and in showrooms.
Design-led kitchenware including knives, cookware, boards and ceramics.
Handmade Australian porcelain homewares, dinnerware and lighting
Molekule: common questions
What does Molekule sell?
Air purifiers and humidifiers using proprietary PECO filtration technology. Known for: PECO air purifiers, Glow humidifier, Replacement filters, HEPA filtration and Molekule app.
Where is Molekule from?
Molekule is based in United States.
Where can you buy Molekule?
Molekule sells through its own online store, selected retailers and Amazon. Its online store is at molekule.com.
Is Molekule's revenue growing?
We estimate Molekule's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is declining year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Molekule's competitors?
Molekule's closest competitors in the Home category are Mila, Tala, Nest Bedding and Material.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.