Sundays for Dogs – D2C Ranking & Growth Metrics
Air-dried, human-grade dog food delivered by subscription
Last updated · September 2026 edition · data to end of August 2026 · method v1.3
Sundays for Dogs ranks #133 of 418 D2C brands in the September 2026 edition and #5 of 16 in Pets, up 6 places on last month. We estimate Sundays for Dogs' revenue is shrinking year on year (high confidence). Branded search is steady over the past year. In Pets, its closest competitor is Spot & Tango (#104).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence; close to flat. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Sundays for Dogs is today: #133 of 418 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Sundays for Dogs' revenue growing?
We estimate Sundays for Dogs' revenue is shrinking year on year (high confidence). Branded search is declining sharply and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Sundays for Dogs growing?
Sundays for Dogs' Momentum score is 44.2, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months, and declining sharply over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About Sundays for Dogs
Sundays for Dogs makes air-dried dog food formulated as an alternative to kibble and frozen or fresh diets. Recipes are offered in beef, chicken, turkey and fish, made with human-grade ingredients such as whole meat, vegetables and superfoods, without synthetic additives or artificial preservatives. The brand also offers a Small Bites range, using the same recipes in smaller pieces suited to small dogs.
The company was founded by veterinarian Dr Tory Waxman together with her husband Michael Waxman, positioning the product as vet-formulated and designed to simplify feeding decisions for dog owners. Sundays sells directly to consumers online through a subscription model, with recipes selected and delivered as recurring boxes. The food requires no fridge storage, thawing or preparation, and is marketed as a simpler, less processed alternative to traditional kibble and frozen or fresh dog food brands.
Sundays for Dogs competitors
The pets brands closest to Sundays for Dogs: same kind of product first, then the nearest in size. See every brand in Pets or the full D2C brand rankings.
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Fresh, human-grade dog food delivered as personalised meal plans.
Fresh, gently cooked dog food delivered by subscription
GPS and health-tracking smart collars for dogs
Premium dog and cat food, treats and toppers.
Sundays for Dogs vs Spot & Tango
Spot & Tango leads on both size and growth: Scale 54.7 against 51.0, and Momentum 74 against 44. See Spot & Tango's page.
| September 2026 | Sundays for Dogs | Spot & Tango |
|---|---|---|
| Overall rank | #133 | #104 |
| Pets rank | #5 | #3 |
| Scale (size) | 51.0 | 54.7 |
| Momentum (growth) | 44.2 | 74.0 |
| Branded search | 53 | 56 |
| Site traffic | 45 | 46 |
| Social audience | 56 | 62 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Sundays for Dogs branded search volume
How often people search for Sundays for Dogs by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are declining sharply. Demand is fairly steady through the year.
Sundays for Dogs' audience, products and channels
Social audience
- Instagram sundaysfordogs 114,699
- TikTok sundaysfordogs 52,100
- YouTube sundaysfordogs 2,830
Followers as shown on each platform, collected for the September 2026 edition.
Products
- Products in store8
- New in the last 90 days4
- Typical price254
- Price range43 – 449
From Sundays for Dogs' own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Canada, Australia and the UK.
Sundays for Dogs: common questions
What does Sundays for Dogs sell?
Air-dried, human-grade dog food delivered by subscription. Known for: Air-dried dog food, Beef recipe, Chicken recipe, Turkey recipe and Small Bites for small dogs.
Where is Sundays for Dogs from?
Sundays for Dogs is based in United States.
Where can you buy Sundays for Dogs?
Sundays for Dogs sells through its own online store and selected retailers. Its online store is at sundaysfordogs.com.
Who founded Sundays for Dogs?
Sundays for Dogs was founded by Dr. Tory Waxman and Michael Waxman.
Is Sundays for Dogs' revenue growing?
We estimate Sundays for Dogs' revenue is shrinking year on year (high confidence). Branded search is declining sharply and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Sundays for Dogs' competitors?
Sundays for Dogs' closest competitors in the Pets category are Spot & Tango, Ollie, Butternut Box and Fi.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. September 2026, method v1.3. See the methodology, or report a correction.