Ollie – D2C Ranking & Growth Metrics
Fresh, human-grade dog food delivered as personalised meal plans.
Last updated · August 2026 edition · method v1.3
Ollie ranks #216 of 366 D2C brands in the August 2026 edition and #3 of 7 in Pets, up 5 places on last month. We estimate Ollie's revenue is shrinking year on year (high confidence). Branded search is declining sharply over the past year, with a seasonal peak in September and October. Among pets brands selling fresh dog food, its closest competitor is Butternut Box (#41).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Ollie is today: #216 of 366 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining fast (50 = flat).
what drives the score Is Ollie's revenue growing?
We estimate Ollie's revenue is shrinking year on year (high confidence). Branded search is declining sharply and site traffic is declining sharply year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Ollie growing?
Ollie's Momentum score is 11.4, which means it is declining fast (50 means flat; a brand that doubled would score about 88). Branded search is declining sharply over the past 12 months. Site traffic is declining sharply over the same 12 months. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Ollie
Ollie makes fresh, human-grade dog food delivered directly to customers' homes. Recipes are developed with vet nutritionists and chefs, using meats, vegetables, fruits and grains, and are formulated to be personalised to an individual dog's needs through health check-ins and tailored meal plans. The brand targets dog owners who want to move away from conventional kibble towards fresher, simpler ingredients they can recognise.
Ollie branded search volume
How often people search for Ollie by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining sharply. Demand is seasonal, peaking in September and October and lowest in April.
Ollie's audience, products and channels
Products
- Products in store50
- New in the last 90 days7
- Typical price17
- Price range12 – 22
From Ollie's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Ecommerce stack
- TrackingGoogle Tag Manager
Tools detected on myollie.com; detection covers common apps and may miss some.
Ollie competitors
The pets brands closest to Ollie: same kind of product first, then the nearest in size. See every brand in Pets or the full D2C brand rankings.
Fresh, gently cooked dog food delivered by subscription
Modern carriers, beds, apparel and accessories for dogs
Travel and outdoor gear for dogs, from harnesses to car seat covers
Outdoor performance gear for dogs, from harnesses to boots
Dog and cat harnesses, collars, leashes, toys and essentials
Ollie vs Butternut Box
Butternut Box leads on both size and growth: Scale 62.1 against 41.1, and Momentum 49 against 11. See Butternut Box's page.
| August 2026 | Ollie | Butternut Box |
|---|---|---|
| Overall rank | #216 | #41 |
| Pets rank | #3 | #1 |
| Scale (size) | 41.1 | 62.1 |
| Momentum (growth) | 11.4 | 49.2 |
| Branded search | 56 | 72 |
| Site traffic | 26 | 57 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Ollie: common questions
What does Ollie sell?
Fresh, human-grade dog food delivered as personalised meal plans. Known for: Fresh dog food recipes, Personalized meal plans, Health check-ins, Human-grade ingredients and Direct-to-door delivery.
Where is Ollie from?
Ollie is based in United States.
Where can you buy Ollie?
Ollie sells through its own online store and selected retailers. Its online store is at myollie.com.
Is Ollie's revenue growing?
We estimate Ollie's revenue is shrinking year on year (high confidence). Branded search is declining sharply and site traffic is declining sharply year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Ollie's competitors?
Ollie's closest competitors in the Pets category are Butternut Box, maxbone, Kurgo and Ruffwear.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.