maxbone – D2C Ranking & Growth Metrics
Modern carriers, beds, apparel and accessories for dogs
Last updated · August 2026 edition · method v1.3
maxbone ranks #268 of 366 D2C brands in the August 2026 edition and #4 of 7 in Pets, up 8 places on last month. We estimate maxbone's revenue is growing year on year (high confidence). Branded search is declining over the past year. Among pets brands selling dog accessories, its closest competitor is Kurgo (#278).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence; close to flat. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big maxbone is today: #268 of 366 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is maxbone's revenue growing?
We estimate maxbone's revenue is growing year on year (high confidence). Branded search is growing and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is maxbone growing?
maxbone's Momentum score is 54.3, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months, and growing over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Its size score is driven most by social audience, with branded search demand relatively weakest.
About maxbone
maxbone is a direct-to-consumer pet brand based in the United States that designs carriers, beds, apparel, leashes, toys, bowls and food for dogs. The brand positions itself as a one-stop shop for modern pet essentials, working with manufacturers that also serve the human apparel and accessories industries to produce its items. Its range spans everyday products such as harnesses, collars and feeding bowls through to carrier bags, raincoats and jumpers, including collaborations with designers and entertainment brands.
The brand sells primarily through its own website, where products are organised by category such as walk, wear, bags, toys and beds, alongside a subscription option for freeze-dried dog food. maxbone presents itself as catering to pet owners who want their dogs to look and feel good, with an emphasis on design, practicality and working with established manufacturing partners. Founder Parisa Fowles-Pazdro is named in the brand's materials, though other company details such as founding year and headquarters location are not specified.
maxbone branded search volume
How often people search for maxbone by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are growing. Demand is fairly steady through the year.
maxbone's audience, products and channels
Social audience
- Instagram themaxbone 211,280
- YouTube 70
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store90
- New in the last 90 days3
- Typical price65
- Price range9 – 500
From maxbone's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US.
maxbone competitors
The pets brands closest to maxbone: same kind of product first, then the nearest in size. See every brand in Pets or the full D2C brand rankings.
Travel and outdoor gear for dogs, from harnesses to car seat covers
Fresh, human-grade dog food delivered as personalised meal plans.
Outdoor performance gear for dogs, from harnesses to boots
Fresh, gently cooked dog food delivered by subscription
Dog and cat harnesses, collars, leashes, toys and essentials
maxbone vs Kurgo
maxbone leads on both size and growth: Scale 34.5 against 33.0, and Momentum 54 against 43. See Kurgo's page.
| August 2026 | maxbone | Kurgo |
|---|---|---|
| Overall rank | #268 | #278 |
| Pets rank | #4 | #5 |
| Scale (size) | 34.5 | 33.0 |
| Momentum (growth) | 54.3 | 43.4 |
| Branded search | 23 | 27 |
| Site traffic | 25 | 25 |
| Social audience | 58 | 49 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
maxbone: common questions
What does maxbone sell?
Modern carriers, beds, apparel and accessories for dogs. Known for: Dog carrier bags, Dog apparel and raincoats, Leashes, harnesses and collars, Dog beds and Freeze-dried dog food.
Where is maxbone from?
maxbone is based in United States.
Where can you buy maxbone?
maxbone sells through its own online store and selected retailers. Its online store is at maxbone.com.
Who founded maxbone?
maxbone was founded by Parisa Fowles-Pazdro.
Is maxbone's revenue growing?
We estimate maxbone's revenue is growing year on year (high confidence). Branded search is growing and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are maxbone's competitors?
maxbone's closest competitors in the Pets category are Kurgo, Ollie, Ruffwear and Butternut Box.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.