Wild One – D2C Ranking & Growth Metrics
Dog and cat harnesses, collars, leashes, toys and essentials
Last updated · August 2026 edition · method v1.3
Wild One ranks #305 of 366 D2C brands in the August 2026 edition and #6 of 7 in Pets, down 4 places on last month. We estimate Wild One's revenue is shrinking year on year (medium confidence). Branded search is declining sharply over the past year, with a seasonal peak in September and October. Among pets brands selling pet accessories, its closest competitor is Fable (#311).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Wild One is today: #305 of 366 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Published above 5,000 monthly branded searches.
what drives the score Is Wild One's revenue growing?
We estimate Wild One's revenue is shrinking year on year (medium confidence). Wild One's branded search volume is small, so the signal is noisier and confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Wild One growing?
Wild One has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches. Branded search is declining sharply over the past 12 months, and declining over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Wild One
Wild One makes dog and cat gear, including harnesses, collars, leashes, poop bag carriers, toys and travel carriers, as well as cat wearables, beds, bowls and feeders. The range is designed for pet owners who want everyday walking and feeding essentials in coordinated colours and styles, sold directly through its own website with shipping across many countries and also available through retail stores listed in a store locator.
The brand organises its catalogue around walk kits, harnesses, collars, leashes and accessories for dogs, and a parallel range of wearables, play items and feeding products for cats, including bowls, placemats and slow feeders. Products are presented as current collections, such as an Air Collection, alongside best-selling items. Wild One sells online direct to consumers and through a network of physical retail partners found via its store locator.
Wild One branded search volume
How often people search for Wild One by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining sharply; the last three months, compared with the same months a year earlier, are declining. Demand is seasonal, peaking in September and October and lowest in August.
Wild One's audience, products and channels
Social audience
- Instagram wildone 194,208
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store57
- New in the last 90 days0
- Typical price35
- Price range0 – 150
From Wild One's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada and the US.
Wild One competitors
The pets brands closest to Wild One: same kind of product first, then the nearest in size. See every brand in Pets or the full D2C brand rankings.
Design-led pet gear including crates, beds, toys and leashes
Modern carriers, beds, apparel and accessories for dogs
Travel and outdoor gear for dogs, from harnesses to car seat covers
Fresh, human-grade dog food delivered as personalised meal plans.
Outdoor performance gear for dogs, from harnesses to boots
Wild One: common questions
What does Wild One sell?
Dog and cat harnesses, collars, leashes, toys and essentials. Known for: Walk Kits, Harnesses, Collars and Leashes, Cat Wearables and Plush Toys.
Where is Wild One from?
Wild One is based in United States.
Where can you buy Wild One?
Wild One sells through its own online store and selected retailers. Its online store is at wildone.com.
Is Wild One's revenue growing?
We estimate Wild One's revenue is shrinking year on year (medium confidence). Wild One's branded search volume is small, so the signal is noisier and confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Wild One's competitors?
Wild One's closest competitors in the Pets category are Fable, maxbone, Kurgo and Ollie.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.