Butternut Box – D2C Ranking & Growth Metrics
Fresh, gently cooked dog food delivered by subscription
Last updated · August 2026 edition · method v1.3
Butternut Box ranks #41 of 366 D2C brands in the August 2026 edition and #1 of 7 in Pets, up 3 places on last month. We estimate Butternut Box's revenue is flat year on year (low confidence). Branded search is growing over the past year, with a seasonal peak in July and August. Among pets brands selling fresh dog food, its closest competitor is Ollie (#216).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, low confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Butternut Box is today: #41 of 366 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Butternut Box's revenue growing?
We estimate Butternut Box's revenue is flat year on year (low confidence). Branded search is steady but site traffic is steady, so the two signals don't back each other up and confidence is low.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Butternut Box growing?
Butternut Box's Momentum score is 49.2, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is growing over the past 12 months, and steady over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Its size score is driven most by branded search demand, with social audience relatively weakest.
About Butternut Box
Butternut Box makes fresh dog food, delivered directly to customers' homes on a subscription basis. The company prepares meals from human-quality meat and fish alongside vegetables such as spinach, sweet potato and blueberries, gently cooked and then frozen to preserve freshness. Its range includes a core menu of recipes such as beef, chicken, fish and lamb, along with treats and a wellness range covering supplements and dental products. The brand positions its food as an alternative to dry, wet and raw dog food, emphasising whole ingredients and minimal processing.
The brand targets dog owners in the UK looking to improve their pet's diet, health and digestion, and offers a tool on its website to build a personalised box based on the dog's breed and needs. Butternut Box sells exclusively through its own website via a direct-to-consumer subscription model, with deliveries arriving regularly and stored in the customer's freezer. It also features endorsements from veterinary professionals and customer reviews on its site to support its positioning as a fresh, health-focused dog food brand.
Butternut Box branded search volume
How often people search for Butternut Box by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing; the last three months, compared with the same months a year earlier, are steady. Demand is seasonal, peaking in July and August and lowest in December.
Butternut Box's audience, products and channels
Social audience
- Instagram butternutbox 144,004
- TikTok butternutbox 31,400
- YouTube butternutbox 9,150
Also on X and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store25
- New in the last 90 days1
- Typical price5
- Price range2 – 45
From Butternut Box's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the UK, Germany, the Netherlands and Italy.
Butternut Box competitors
The pets brands closest to Butternut Box: same kind of product first, then the nearest in size. See every brand in Pets or the full D2C brand rankings.
Fresh, human-grade dog food delivered as personalised meal plans.
Outdoor performance gear for dogs, from harnesses to boots
Modern carriers, beds, apparel and accessories for dogs
Travel and outdoor gear for dogs, from harnesses to car seat covers
Dog and cat harnesses, collars, leashes, toys and essentials
Butternut Box vs Ollie
Butternut Box leads on both size and growth: Scale 62.1 against 41.1, and Momentum 49 against 11. See Ollie's page.
| August 2026 | Butternut Box | Ollie |
|---|---|---|
| Overall rank | #41 | #216 |
| Pets rank | #1 | #3 |
| Scale (size) | 62.1 | 41.1 |
| Momentum (growth) | 49.2 | 11.4 |
| Branded search | 72 | 56 |
| Site traffic | 57 | 26 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Butternut Box: common questions
What does Butternut Box sell?
Fresh, gently cooked dog food delivered by subscription. Known for: Fresh dog food recipes, Dog treats, Wellness supplements, Dental sticks and Personalised meal boxes.
Where is Butternut Box from?
Butternut Box is based in United Kingdom.
Where can you buy Butternut Box?
Butternut Box sells through its own online store and selected retailers. Its online store is at butternutbox.com.
Is Butternut Box's revenue growing?
We estimate Butternut Box's revenue is flat year on year (low confidence). Branded search is steady but site traffic is steady, so the two signals don't back each other up and confidence is low. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Butternut Box's competitors?
Butternut Box's closest competitors in the Pets category are Ollie, Ruffwear, maxbone and Kurgo.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.