Tuft and Paw – D2C Ranking & Growth Metrics
Design-led litter, food and furniture for cats
Last updated · September 2026 edition · data to end of August 2026 · method v1.3
Tuft and Paw ranks #203 of 418 D2C brands in the September 2026 edition and #6 of 16 in Pets, up 5 places on last month. We estimate Tuft and Paw's revenue is flat year on year (low confidence). Branded search is growing over the past year. In Pets, its closest competitor is Jinx (#204).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, low confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Tuft and Paw is today: #203 of 418 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Tuft and Paw's revenue growing?
We estimate Tuft and Paw's revenue is flat year on year (low confidence). Branded search is growing strongly but site traffic is steady, so the two signals don't back each other up and confidence is low.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Tuft and Paw growing?
Tuft and Paw's Momentum score is 54.4, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is growing over the past 12 months, and growing strongly over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Tuft and Paw
Tuft and Paw designs cat products for owners who want functional, well-made alternatives to mass-market pet goods. The brand's range spans clumping tofu litter, wet cat food developed with feline nutrition experts, litter boxes, scratching boards, cat beds, hammocks, carriers and cat towers. Products are positioned around durability, cleanliness and design, with features such as low-tracking, dust-free litter formulas, odour-resistant litter boxes, and furniture made to blend into a home rather than look like typical pet gear.
Tuft and Paw competitors
The pets brands closest to Tuft and Paw: same kind of product first, then the nearest in size. See every brand in Pets or the full D2C brand rankings.
Premium dog and cat food, treats and toppers.
Handcrafted custom plush replicas of pets, plus matching pajamas and gifts
Dog clothing, boots and gear for everyday and all-weather walks.
Fresh, human-grade dog food delivered as personalised meal plans.
Air-dried, human-grade dog food delivered by subscription
Tuft and Paw vs Jinx
Tuft and Paw is the bigger brand (Scale 44.6 against 44.6), while Jinx is growing faster (Momentum 58 against 54). See Jinx's page.
| September 2026 | Tuft and Paw | Jinx |
|---|---|---|
| Overall rank | #203 | #204 |
| Pets rank | #6 | #7 |
| Scale (size) | 44.6 | 44.6 |
| Momentum (growth) | 54.4 | 58.4 |
| Branded search | 35 | 47 |
| Site traffic | 40 | 33 |
| Social audience | 61 | 55 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Tuft and Paw branded search volume
How often people search for Tuft and Paw by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing; the last three months, compared with the same months a year earlier, are growing strongly. Demand is fairly steady through the year.
Tuft and Paw's audience, products and channels
Social audience
- Instagram tuftandpaw 136,342
- TikTok tuftandpaw 116,300
- YouTube tuftandpaw 31,600
Also on Pinterest and Facebook.
Followers as shown on each platform, collected for the September 2026 edition.
Products
- Products in store22
- New in the last 90 days1
- Typical priceUS$59
- Price rangeUS$10 – US$500
From Tuft and Paw's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada, the US and Australia.
Ecommerce stack
- Email & SMSKlaviyo, Postscript
- SubscriptionsSkio
- ReviewsOkendo, Judge.me
- MerchandisingRebuy
- PaymentsShop Pay
- TrackingGoogle Tag Manager
Tools detected on tuftandpaw.com; detection covers common apps and may miss some.
Tuft and Paw: common questions
What does Tuft and Paw sell?
Design-led litter, food and furniture for cats. Known for: Really Great Cat Litter, Cove Litter Box, Cloud Nine Hammock, Porto Cat Carrier and Grove Cat Tower.
Where is Tuft and Paw from?
Tuft and Paw is based in United States.
Where can you buy Tuft and Paw?
Tuft and Paw sells through its own online store and selected retailers. Its online store is at tuftandpaw.com.
Is Tuft and Paw's revenue growing?
We estimate Tuft and Paw's revenue is flat year on year (low confidence). Branded search is growing strongly but site traffic is steady, so the two signals don't back each other up and confidence is low. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Tuft and Paw's competitors?
Tuft and Paw's closest competitors in the Pets category are Jinx, Cuddle Clones, Canada Pooch and Ollie.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. September 2026, method v1.3. See the methodology, or report a correction.