Jinx – D2C Ranking & Growth Metrics
Premium dog and cat food, treats and toppers.
Last updated · September 2026 edition · data to end of August 2026 · method v1.3
Jinx ranks #204 of 418 D2C brands in the September 2026 edition and #7 of 16 in Pets, up 8 places on last month. We estimate Jinx's revenue is flat year on year (low confidence). Branded search is declining sharply over the past year, with a seasonal peak in November and October. In Pets, its closest competitor is Cuddle Clones (#232).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, low confidence; close to flat. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Jinx is today: #204 of 418 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: growing (50 = flat).
what drives the score Is Jinx's revenue growing?
We estimate Jinx's revenue is flat year on year (low confidence). Branded search is growing but site traffic is growing strongly, so the two signals don't back each other up and confidence is low.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Jinx growing?
Jinx's Momentum score is 58.4, which means it is growing (50 means flat; a brand that doubled would score about 88). Branded search is declining sharply over the past 12 months, and growing over the last three months compared with the same months a year earlier. Site traffic is growing strongly over the same 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About Jinx
Jinx makes dog and cat food, treats and meal toppers, sold through its own website as well as retailers including Walmart, Chewy and Amazon, with pick-up in store also available. The range spans dry kibble, wet food, fresh rolls and pouches, treats such as jerky and training bites, and meal toppers like kibble sauce and freeze-dried crumbles, formulated with named proteins such as grass-fed beef, cage-free chicken, Atlantic salmon and pasture-raised lamb. Products are organised by life stage and breed size, with separate lines for puppies, small breeds and indoor cats.
The brand positions itself around nutrition quality, describing recipes developed with a council of pet nutritionists, veterinarians and formulators, and highlighting ingredients such as probiotics, omega fatty acids and superfood antioxidants. Jinx is aimed at pet owners looking for premium, ingredient-led food and treats for dogs and cats, and markets through partnerships, including one with actor Chris Evans, alongside customer testimonials shared on its site and social channels.
Jinx competitors
The pets brands closest to Jinx: same kind of product first, then the nearest in size. See every brand in Pets or the full D2C brand rankings.
Handcrafted custom plush replicas of pets, plus matching pajamas and gifts
Dog and cat harnesses, collars, leashes, toys and essentials
Design-led pet gear including crates, beds, toys and leashes
Fresh, human-grade dog food delivered as personalised meal plans.
Air-dried, human-grade dog food delivered by subscription
Jinx vs Cuddle Clones
Jinx leads on both size and growth: Scale 44.6 against 42.4, and Momentum 58 against 34. See Cuddle Clones' page.
| September 2026 | Jinx | Cuddle Clones |
|---|---|---|
| Overall rank | #204 | #232 |
| Pets rank | #7 | #8 |
| Scale (size) | 44.6 | 42.4 |
| Momentum (growth) | 58.4 | 34.2 |
| Branded search | 47 | 45 |
| Site traffic | 33 | 40 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Jinx branded search volume
How often people search for Jinx by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining sharply; the last three months, compared with the same months a year earlier, are growing. Demand is seasonal, peaking in November and October and lowest in February.
Jinx's audience, products and channels
Social audience
- Instagram thinkjinx 107,731
- TikTok jinx 53,800
- YouTube 2,610
Also on X and Facebook.
Followers as shown on each platform, collected for the September 2026 edition.
Products
- Products in store74
- New in the last 90 days1
- Typical priceUS$19
- Price rangeUS$1 – US$249
From Jinx's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US.
Ecommerce stack
- Email & SMSKlaviyo
- SubscriptionsRecharge
- Customer serviceGorgias
- TrackingGoogle Tag Manager
Tools detected on thinkjinx.com; detection covers common apps and may miss some.
Jinx: common questions
What does Jinx sell?
Premium dog and cat food, treats and toppers. Known for: Dry kibble, Wet food pâtés and stews, Jerky treats, Meal toppers and Fresh food rolls and pouches.
Where is Jinx from?
Jinx is based in United States.
Where can you buy Jinx?
Jinx sells through its own online store and selected retailers. Its online store is at thinkjinx.com.
Is Jinx's revenue growing?
We estimate Jinx's revenue is flat year on year (low confidence). Branded search is growing but site traffic is growing strongly, so the two signals don't back each other up and confidence is low. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Jinx's competitors?
Jinx's closest competitors in the Pets category are Cuddle Clones, Wild One, Fable and Ollie.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. September 2026, method v1.3. See the methodology, or report a correction.