Spot & Tango – D2C Ranking & Growth Metrics
Fresh, human-grade dog food and UnKibble delivered by subscription
Last updated · September 2026 edition · data to end of August 2026 · method v1.3
Spot & Tango ranks #104 of 418 D2C brands in the September 2026 edition and #3 of 16 in Pets, down 5 places on last month. We estimate Spot & Tango's revenue is growing year on year (high confidence). Branded search is growing strongly over the past year. In Pets, its closest competitor is Butternut Box (#44).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Spot & Tango is today: #104 of 418 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: growing fast (50 = flat).
what drives the score Is Spot & Tango's revenue growing?
We estimate Spot & Tango's revenue is growing year on year (high confidence). Branded search is growing strongly and site traffic is growing strongly year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Spot & Tango growing?
Spot & Tango's Momentum score is 74.0, which means it is growing fast (50 means flat; a brand that doubled would score about 88). Branded search is growing strongly over the past 12 months. Site traffic is growing strongly over the same 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About Spot & Tango
Spot & Tango makes fresh dog food, delivered directly to customers through a subscription model. Its recipes use human-grade, whole food ingredients, formulated by vet nutritionists to meet AAFCO standards, and are positioned as an alternative to traditional store-bought kibble. The range includes fresh recipes such as Beef + Barley, Turkey + Sweet Potato, and Cod + Salmon, alongside its UnKibble product, described as a gently cooked, pantry-friendly dry food. The brand also offers single-ingredient snacks, supplements, and dental chews to round out a dog's diet.
Spot & Tango competitors
The pets brands closest to Spot & Tango: same kind of product first, then the nearest in size. See every brand in Pets or the full D2C brand rankings.
Fresh, gently cooked dog food delivered by subscription
Fresh, human-grade dog food delivered as personalised meal plans.
Air-dried, human-grade dog food delivered by subscription
GPS and health-tracking smart collars for dogs
Outdoor performance gear for dogs, from harnesses to boots
Spot & Tango vs Butternut Box
Butternut Box is the bigger brand (Scale 62.1 against 54.7), while Spot & Tango is growing faster (Momentum 74 against 49). See Butternut Box's page.
| September 2026 | Spot & Tango | Butternut Box |
|---|---|---|
| Overall rank | #104 | #44 |
| Pets rank | #3 | #1 |
| Scale (size) | 54.7 | 62.1 |
| Momentum (growth) | 74.0 | 49.2 |
| Branded search | 56 | 72 |
| Site traffic | 46 | 57 |
| Social audience | 62 | 57 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Spot & Tango branded search volume
How often people search for Spot & Tango by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing strongly. Demand is fairly steady through the year.
Spot & Tango's audience, products and channels
Social audience
- Instagram spotandtango 216,363
- TikTok spotandtango 98,900
- YouTube spotandtango 668
Also on Facebook.
Followers as shown on each platform, collected for the September 2026 edition.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Canada and Australia.
Ecommerce stack
- Email & SMSKlaviyo
- TrackingMeta Pixel, Google Tag Manager
Tools detected on spotandtango.com; detection covers common apps and may miss some.
Spot & Tango: common questions
What does Spot & Tango sell?
Fresh, human-grade dog food and UnKibble delivered by subscription. Known for: Fresh dog food recipes, UnKibble, Dental chews, Supplements and Single-ingredient snacks.
Where is Spot & Tango from?
Spot & Tango is based in United States.
Where can you buy Spot & Tango?
Spot & Tango sells through its own online store and selected retailers. Its online store is at spotandtango.com.
When was Spot & Tango founded?
Spot & Tango was founded in 2017.
Who founded Spot & Tango?
Spot & Tango was founded by Russell.
Is Spot & Tango's revenue growing?
We estimate Spot & Tango's revenue is growing year on year (high confidence). Branded search is growing strongly and site traffic is growing strongly year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Spot & Tango's competitors?
Spot & Tango's closest competitors in the Pets category are Butternut Box, Ollie, Sundays for Dogs and Fi.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. September 2026, method v1.3. See the methodology, or report a correction.