Aquasana – D2C Ranking & Growth Metrics
Whole house, under-sink, and shower water filtration systems for the home
Last updated · August 2026 edition · method v1.2
Aquasana ranks #118 of 312 D2C brands in the August 2026 edition and #38 of 121 in Home, unchanged on last month. We estimate Aquasana's revenue is shrinking year on year (high confidence). Branded search is declining over the past year. Among home brands selling water filtration systems, its closest competitor is Clearly Filtered (#159).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Aquasana is today: #118 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Aquasana's revenue growing?
We estimate Aquasana's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is declining year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Aquasana growing?
Aquasana's Momentum score is 38.3, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months. Site traffic is declining over the same 12 months. Its size score is driven most by site traffic, with social audience relatively weakest.
About Aquasana
Aquasana makes water filtration systems for residential use, including whole house filters, reverse osmosis systems, under-sink and countertop filters, and shower filters, along with replacement filter cartridges and accessories. The brand targets homeowners looking to reduce contaminants in their drinking, cooking, and bathing water, positioning its products around maximum contaminant removal while retaining beneficial minerals such as calcium, magnesium, and potassium. Aquasana sells directly to consumers through its website, supported by a sales and customer support team, and also offers a subscription-style replacement filter programme called Water For Life.
Aquasana branded search volume
How often people search for Aquasana by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining. Demand is fairly steady through the year.
Aquasana's audience, products and channels
Social audience
- Instagram aquasana 46,810
- YouTube aquasana 4,220
Also on Pinterest, X and Facebook.
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Canada and Australia.
Aquasana competitors
The home brands closest to Aquasana: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Home water filtration pitchers, bottles and sink systems
Bidet attachments, seats and handheld sprayers for the modern bathroom
Rugs, bedding, and home décor for furnishing the home
Sofas and sofa beds delivered boxed for quick home assembly.
Direct-to-consumer kitchen knives, cookware and tableware.
Aquasana vs Clearly Filtered
Aquasana leads on both size and growth: Scale 47.4 against 43.2, and Momentum 38 against 37. See Clearly Filtered's page.
| August 2026 | Aquasana | Clearly Filtered |
|---|---|---|
| Overall rank | #118 | #159 |
| Home rank | #38 | #54 |
| Scale (size) | 47.4 | 43.2 |
| Momentum (growth) | 38.3 | 36.8 |
| Branded search | 49 | 40 |
| Site traffic | 50 | 40 |
| Social audience | 43 | 51 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Aquasana: common questions
What does Aquasana sell?
Whole house, under-sink, and shower water filtration systems for the home. Known for: Whole house water filters, Reverse osmosis systems, Under-sink filters, Shower filters and Replacement filter cartridges.
Where is Aquasana from?
Aquasana is based in Austin, United States.
Where can you buy Aquasana?
Aquasana sells through its own online store and selected retailers. Its online store is at aquasana.com.
Is Aquasana's revenue growing?
We estimate Aquasana's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is declining year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Aquasana's competitors?
Aquasana's closest competitors in the Home category are Clearly Filtered, TUSHY, Annie Selke and Swyft.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.