Sawyer – D2C Ranking & Growth Metrics
Water filters, insect repellents and first aid gear for outdoor protection
Last updated · August 2026 edition · method v1.2
Sawyer ranks #183 of 312 D2C brands in the August 2026 edition and #73 of 111 in Sports & Outdoor, up 2 places on last month. We estimate Sawyer's revenue is flat year on year (high confidence). Branded search is declining over the past year. Among sports & outdoor brands selling water filters, its closest competitor is LifeStraw (#66).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Sawyer is today: #183 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Sawyer's revenue growing?
We estimate Sawyer's revenue is flat year on year (high confidence). Branded search is declining and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Sawyer growing?
Sawyer's Momentum score is 43.5, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #170 to #183 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About Sawyer
Sawyer Products makes personal protection gear for outdoor use, covering water filtration, insect repellents, sunscreen, and wilderness first aid. Its products range from portable water filters such as the Squeeze and MINI systems to permethrin treatments, DEET and picaridin repellents, and first aid kits designed for backcountry conditions. Customers include hikers, campers, travellers and families, and the brand also supplies humanitarian and disaster-relief organisations. Sawyer sells directly through its website as well as through outdoor retailers and distributors.
Founded in the early 1980s, Sawyer began with the Extractor Pump Kit before expanding into first aid, sunscreen and insect repellent products, and later water filtration using hollow fiber membrane technology. The company describes a broader mission tied to its commercial products, supporting clean water access through partnerships with non-profit organisations in disaster zones and underserved regions. Sawyer positions itself as a long-established specialist in protective outdoor gear, emphasising testing and technical development behind its filtration, repellent and first aid lines.
Sawyer branded search volume
How often people search for Sawyer by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining. Demand is fairly steady through the year.
Sawyer's audience, products and channels
Social audience
- Instagram sawyerproducts 84,940
- TikTok sawyerproducts 1,250
Also on X and Facebook.
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Australia, Canada, Spain and France.
Ecommerce stack
- TrackingMeta Pixel, Google Tag Manager
Tools detected on sawyer.com; detection covers common apps and may miss some.
Sawyer competitors
The sports & outdoor brands closest to Sawyer: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Water filtration and purification products for home, travel, outdoor and emergency use.
Water filter and purifier bottles for travel and the outdoors
Self-cleaning water bottles and filtration pitchers.
Skis, touring gear and apparel rooted in Chamonix mountain culture.
Antimicrobial pee cloth for outdoor use, created by a park ranger
Sawyer vs LifeStraw
LifeStraw is the bigger brand (Scale 55.7 against 39.6), while Sawyer is growing faster (Momentum 44 against 42). See LifeStraw's page.
| August 2026 | Sawyer | LifeStraw |
|---|---|---|
| Overall rank | #183 | #66 |
| Sports & Outdoor rank | #73 | #23 |
| Scale (size) | 39.6 | 55.7 |
| Momentum (growth) | 43.5 | 42.0 |
| Branded search | 37 | 66 |
| Site traffic | 34 | 48 |
| Social audience | 48 | 52 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Sawyer: common questions
What does Sawyer sell?
Water filters, insect repellents and first aid gear for outdoor protection. Known for: Squeeze water filtration system, MINI water filter, Permethrin insect repellent, Picaridin and DEET repellents and Wilderness first aid kits.
Where is Sawyer from?
Sawyer is based in United States.
Where can you buy Sawyer?
Sawyer sells through its own online store and selected retailers. Its online store is at sawyer.com.
When was Sawyer founded?
Sawyer was founded in 1984.
Is Sawyer's revenue growing?
We estimate Sawyer's revenue is flat year on year (high confidence). Branded search is declining and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Sawyer's competitors?
Sawyer's closest competitors in the Sports & Outdoor category are LifeStraw, Grayl, LARQ and Black Crows.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.