Clearly Filtered – D2C Ranking & Growth Metrics
Home water filtration pitchers, bottles and sink systems
Last updated · August 2026 edition · method v1.2
Clearly Filtered ranks #159 of 312 D2C brands in the August 2026 edition and #54 of 121 in Home, up 6 places on last month. We estimate Clearly Filtered's revenue is shrinking year on year (high confidence). Branded search is declining over the past year. Among home brands selling water filters, its closest competitor is Aquasana (#118).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Clearly Filtered is today: #159 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Clearly Filtered's revenue growing?
We estimate Clearly Filtered's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is declining year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Clearly Filtered growing?
Clearly Filtered's Momentum score is 36.8, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months. Site traffic is declining over the same 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About Clearly Filtered
Clearly Filtered makes water filtration products for home use, including filtered pitchers, fridge filters, under-sink systems and filtered water bottles. The range is aimed at households wanting to reduce contaminants in their drinking water, with products positioned around NSF-certified filtration technology and claims of removing a wide range of substances from tap water.
Clearly Filtered branded search volume
How often people search for Clearly Filtered by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining. Demand is fairly steady through the year.
Clearly Filtered's audience, products and channels
Social audience
- Instagram clearly_filtered 107,637
- TikTok clearlyfiltered 827
Also on Pinterest and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store28
- New in the last 90 days1
- Typical priceUS$19
- Price rangeUS$1 – US$550
From Clearly Filtered's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US and Canada.
Ecommerce stack
- Email & SMSKlaviyo
- SubscriptionsRecharge
- ReviewsOkendo, Yotpo
- Customer serviceGorgias
- TrackingGoogle Tag Manager
Tools detected on clearlyfiltered.com; detection covers common apps and may miss some.
Clearly Filtered competitors
The home brands closest to Clearly Filtered: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Whole house, under-sink, and shower water filtration systems for the home
Bedding, duvets, pillows and towels for the home
British furniture, lighting and homeware for the home and garden
Baby and toddler gear for mealtime, playtime and bathtime.
Direct-to-consumer sofas, sectionals and armchairs made to order
Clearly Filtered vs Aquasana
Aquasana leads on both size and growth: Scale 47.4 against 43.2, and Momentum 38 against 37. See Aquasana's page.
| August 2026 | Clearly Filtered | Aquasana |
|---|---|---|
| Overall rank | #159 | #118 |
| Home rank | #54 | #38 |
| Scale (size) | 43.2 | 47.4 |
| Momentum (growth) | 36.8 | 38.3 |
| Branded search | 40 | 49 |
| Site traffic | 40 | 50 |
| Social audience | 51 | 43 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Clearly Filtered: common questions
What does Clearly Filtered sell?
Home water filtration pitchers, bottles and sink systems. Known for: Filtered water pitchers, Filtered water bottles, Under-sink water filter systems, Fridge filter systems and Replacement filters.
Where is Clearly Filtered from?
Clearly Filtered is based in United States.
Where can you buy Clearly Filtered?
Clearly Filtered sells through its own online store and selected retailers. Its online store is at clearlyfiltered.com.
Is Clearly Filtered's revenue growing?
We estimate Clearly Filtered's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is declining year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Clearly Filtered's competitors?
Clearly Filtered's closest competitors in the Home category are Aquasana, Soak&Sleep, Rowen & Wren and Lalo.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.