Goal Zero – D2C Ranking & Growth Metrics
Portable power stations, solar panels and off-grid electronics for outdoor and emergency use.
Last updated · August 2026 edition · method v1.2
Goal Zero ranks #108 of 312 D2C brands in the August 2026 edition and #38 of 111 in Sports & Outdoor, down 4 places on last month. We estimate Goal Zero's revenue is shrinking year on year (medium confidence). Branded search is declining sharply over the past year. Among sports & outdoor brands selling portable power, its closest competitor is BioLite (#147).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Goal Zero is today: #108 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Goal Zero's revenue growing?
We estimate Goal Zero's revenue is shrinking year on year (medium confidence). Goal Zero sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Goal Zero growing?
Goal Zero's Momentum score is 34.8, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining sharply over the past 12 months. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #106 to #108 overall. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Goal Zero
Goal Zero makes portable power products, including power stations, solar panels, solar generators, power banks, lights and lanterns, and portable fridge/freezers. The range spans compact chargers for everyday devices through to large power stations designed for home backup, emergency power and off-grid living. Products are also grouped for specific uses such as vans and RVs, trailers, overlanding and outdoor lifestyle activities like camping, hiking and backpacking.
Goal Zero branded search volume
How often people search for Goal Zero by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining sharply. Demand is fairly steady through the year.
Goal Zero's audience, products and channels
Social audience
- Instagram goalzero 242,928
- YouTube GoalZeroSolar 38,800
Also on Pinterest, X and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store390
- New in the last 90 days1
- Typical priceUS$150
- Price rangeUS$1 – US$12,999
From Goal Zero's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Australia, Canada and the Netherlands.
Ecommerce stack
- Email & SMSKlaviyo
- MerchandisingRebuy
- LoyaltyLoyaltyLion
- PaymentsShop Pay
- TrackingMeta Pixel, Google Tag Manager
- AnalyticsTriple Whale, Hotjar
Tools detected on goalzero.com; detection covers common apps and may miss some.
Goal Zero competitors
The sports & outdoor brands closest to Goal Zero: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Outdoor and off-grid lighting, cooking and portable power products.
Ultralight tents, backpacks and trekking poles for backcountry hikers
Technical outdoor clothing, down jackets, sleeping bags and packs for mountain activities.
Fishing apparel, sun protection gear and tackle for anglers
Skis and winter sports equipment sold direct to consumers.
Goal Zero vs BioLite
Goal Zero is the bigger brand (Scale 49.0 against 44.4), while BioLite is growing faster (Momentum 37 against 35). See BioLite's page.
| August 2026 | Goal Zero | BioLite |
|---|---|---|
| Overall rank | #108 | #147 |
| Sports & Outdoor rank | #38 | #55 |
| Scale (size) | 49.0 | 44.4 |
| Momentum (growth) | 34.8 | 36.8 |
| Branded search | 43 | 42 |
| Site traffic | 45 | 39 |
| Social audience | 61 | 54 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Goal Zero: common questions
What does Goal Zero sell?
Portable power stations, solar panels and off-grid electronics for outdoor and emergency use. Known for: Portable Power Stations, Solar Panels (Nomad, Boulder/Ranger), Alta Fridge/Freezers, Solar Generators and Lights & Lanterns.
Where is Goal Zero from?
Goal Zero is based in United States.
Where can you buy Goal Zero?
Goal Zero sells through its own online store and a network of retailers and stockists. Its online store is at goalzero.com.
Is Goal Zero's revenue growing?
We estimate Goal Zero's revenue is shrinking year on year (medium confidence). Goal Zero sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Goal Zero's competitors?
Goal Zero's closest competitors in the Sports & Outdoor category are BioLite, Durston, Rab and AFTCO.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.