BioLite – D2C Ranking & Growth Metrics
Outdoor and off-grid lighting, cooking and portable power products.
Last updated · August 2026 edition · method v1.2
BioLite ranks #147 of 312 D2C brands in the August 2026 edition and #55 of 111 in Sports & Outdoor, down 5 places on last month. We estimate BioLite's revenue is shrinking year on year (high confidence). Branded search is declining sharply over the past year. Among sports & outdoor brands selling portable power, its closest competitor is Goal Zero (#108).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big BioLite is today: #147 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is BioLite's revenue growing?
We estimate BioLite's revenue is shrinking year on year (high confidence). Branded search is declining sharply and site traffic is declining year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is BioLite growing?
BioLite's Momentum score is 36.8, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining sharply over the past 12 months. Site traffic is declining over the same 12 months. Since September 2025 it has moved from #121 to #147 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About BioLite
BioLite designs and sells outdoor and off-grid products for lighting, cooking and portable power. Its range spans headlamps, solar lighting and USB lanterns, string lights, camp stoves, fire pits and rocket stoves, alongside power banks, power stations, solar generators and solar panels. Products are aimed at people who camp, travel or otherwise spend time away from mains electricity, as well as those seeking off-grid or emergency power and light sources at home. The catalogue also includes solutions such as the SolarHome and Luci lighting lines, which are positioned for off-grid living rather than purely recreational use.
The brand sells directly to consumers through its own website, offering products individually or as bundles, and stocks complementary brands such as Goal Zero within its power category. BioLite organises its range into clear categories - lighting, portable power and cooking - allowing customers to shop by need, whether that is a headlamp for hiking, a solar panel for charging devices, or a stove for cooking outdoors. The site also features a blog and a stated mission, reflecting an emphasis on practical, function-led products for outdoor and off-grid use.
BioLite branded search volume
How often people search for BioLite by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining sharply. Demand is fairly steady through the year.
BioLite's audience, products and channels
Social audience
- Instagram biolite 130,062
- TikTok biolite 910
- YouTube BioLiteChannel 15,000
Also on X and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store92
- New in the last 90 days4
- Typical priceUS$70
- Price rangeUS$5 – US$2,999
From BioLite's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsnot found
- Amazonnot found
Its site is most visited in Canada, Australia, the UK and the US.
Ecommerce stack
- Email & SMSKlaviyo
- MerchandisingRebuy
- LoyaltyLoyaltyLion
- PaymentsShop Pay
- TrackingGoogle Tag Manager
Tools detected on bioliteenergy.com; detection covers common apps and may miss some.
BioLite competitors
The sports & outdoor brands closest to BioLite: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Portable power stations, solar panels and off-grid electronics for outdoor and emergency use.
Vehicle canopies, rooftop tents and overlanding equipment made in Cape Town
Technical hunting packs, apparel and backcountry gear
Outdoor gear maker known for tents, sleeping bags, pads and camp furniture.
Scandinavian tents, sleeping bags and outdoor apparel for cold-weather use.
BioLite vs Goal Zero
Goal Zero is the bigger brand (Scale 49.0 against 44.4), while BioLite is growing faster (Momentum 37 against 35). See Goal Zero's page.
| August 2026 | BioLite | Goal Zero |
|---|---|---|
| Overall rank | #147 | #108 |
| Sports & Outdoor rank | #55 | #38 |
| Scale (size) | 44.4 | 49.0 |
| Momentum (growth) | 36.8 | 34.8 |
| Branded search | 42 | 43 |
| Site traffic | 39 | 45 |
| Social audience | 54 | 61 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
BioLite: common questions
What does BioLite sell?
Outdoor and off-grid lighting, cooking and portable power products. Known for: Headlamps, CampStove, FirePit+, Solar lighting (Luci, SolarHome) and Portable power stations and solar panels.
Where is BioLite from?
BioLite is based in United States.
Where can you buy BioLite?
BioLite sells through its own online store. Its online store is at bioliteenergy.com.
Is BioLite's revenue growing?
We estimate BioLite's revenue is shrinking year on year (high confidence). Branded search is declining sharply and site traffic is declining year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are BioLite's competitors?
BioLite's closest competitors in the Sports & Outdoor category are Goal Zero, Alu-Cab, Stone Glacier and NEMO.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.