Solo Stove – D2C Ranking & Growth Metrics
Smokeless fire pits and outdoor cooking gear for backyard and camp use.
Last updated · August 2026 edition · method v1.2
Solo Stove ranks #24 of 312 D2C brands in the August 2026 edition and #7 of 111 in Sports & Outdoor, down 2 places on last month. We estimate Solo Stove's revenue is shrinking year on year (high confidence). Branded search is declining sharply over the past year, with a seasonal peak in November and December. Among sports & outdoor brands selling fire pits, its closest competitor is Breeo (#137).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Solo Stove is today: #24 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining fast (50 = flat).
what drives the score Is Solo Stove's revenue growing?
We estimate Solo Stove's revenue is shrinking year on year (high confidence). Branded search is declining sharply and site traffic is declining sharply year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Solo Stove growing?
Solo Stove's Momentum score is 27.0, which means it is declining fast (50 means flat; a brand that doubled would score about 88). Branded search is declining sharply over the past 12 months. Site traffic is declining sharply over the same 12 months. Since September 2025 it has moved from #16 to #24 overall. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Solo Stove
Solo Stove is a US outdoor lifestyle brand best known for its smokeless fire pits and camping stoves, designed for consumers who want to gather around a backyard fire without the usual smoke and mess. The product range has expanded beyond the original wood-burning fire pits to include camp stoves, pizza ovens, grills and related accessories for outdoor cooking and gathering. Products are aimed at homeowners and outdoor enthusiasts looking to create a low-maintenance backyard or campsite fire experience.
Solo Stove branded search volume
How often people search for Solo Stove by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining sharply. Demand is seasonal, peaking in November and December and lowest in February.
Solo Stove's audience, products and channels
Social audience
- Instagram solostove 458,603
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsnot found
- Amazonnot found
Its site is most visited in the US, Canada, the UK and Australia.
Solo Stove competitors
The sports & outdoor brands closest to Solo Stove: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
American-made smokeless fire pits and outdoor fireside products
German direct-to-consumer bike brand selling bikes, apparel, parts and accessories.
Direct-to-consumer mountain bikes and cycling equipment from France.
Mountain sports apparel, footwear and equipment for climbing, hiking and ski touring
Affordable electric bikes and trikes for everyday riding, sold direct to consumers.
Solo Stove vs Breeo
Solo Stove is the bigger brand (Scale 63.9 against 45.6), while Breeo is growing faster (Momentum 32 against 27). See Breeo's page.
| August 2026 | Solo Stove | Breeo |
|---|---|---|
| Overall rank | #24 | #137 |
| Sports & Outdoor rank | #7 | #49 |
| Scale (size) | 63.9 | 45.6 |
| Momentum (growth) | 27.0 | 31.7 |
| Branded search | 73 | 37 |
| Site traffic | 52 | 39 |
| Social audience | 67 | 63 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Solo Stove: common questions
What does Solo Stove sell?
Smokeless fire pits and outdoor cooking gear for backyard and camp use. Known for: Smokeless fire pits, Camp stoves, Pizza ovens, Grills and Fire pit accessories.
Where is Solo Stove from?
Solo Stove is based in United States.
Where can you buy Solo Stove?
Solo Stove sells through its own online store. Its online store is at solostove.com.
Is Solo Stove's revenue growing?
We estimate Solo Stove's revenue is shrinking year on year (high confidence). Branded search is declining sharply and site traffic is declining sharply year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Solo Stove's competitors?
Solo Stove's closest competitors in the Sports & Outdoor category are Breeo, Rose Bikes, Commencal and Salewa.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.