GSI Outdoors – D2C Ranking & Growth Metrics
Camp cookware, stoves and enamelware for outdoor cooking and dining
Last updated · August 2026 edition · method v1.3
GSI Outdoors ranks #199 of 312 D2C brands in the August 2026 edition and #77 of 111 in Sports & Outdoor, down 2 places on last month. We estimate GSI Outdoors' revenue is flat year on year (medium confidence). Branded search is declining over the past year. Among sports & outdoor brands selling camp cookware, its closest competitor is Rumpl (#174).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence; close to flat. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big GSI Outdoors is today: #199 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is GSI Outdoors' revenue growing?
We estimate GSI Outdoors' revenue is flat year on year (medium confidence). GSI Outdoors sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is GSI Outdoors growing?
GSI Outdoors' Momentum score is 42.8, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #208 to #199 overall. Its size score is driven most by social audience, with branded search demand relatively weakest.
About GSI Outdoors
GSI Outdoors makes camp cookware, stoves, drinkware, tableware and related outdoor kitchen gear for backpackers, car campers and basecamp users. The range spans enamelware, insulated coffee and drinkware, cook sets, pots and pans, camp stoves, utensils and chef's tools, organised by product type and by activity such as backpacking, car camping and daily use. Products are sold through the brand's own website as well as through retail partners, reflecting a wholesale-led approach alongside direct sales.
Founded in 1985 by siblings Don, Ian and Kathy Scott, GSI Outdoors began by selling blue enamel tableware and has since expanded into a broader line of outdoor cooking and drinking equipment. The company is headquartered in Spokane, Washington, and describes itself as family-owned and independently operated. Its positioning centres on durable, field-tested gear intended for repeated outdoor use, aimed at campers and backpackers who cook and eat outdoors regularly.
GSI Outdoors branded search volume
How often people search for GSI Outdoors by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining. Demand is fairly steady through the year.
GSI Outdoors' audience, products and channels
Social audience
- Instagram gsioutdoors 92,130
- YouTube GSIOutdoorsinc 5,580
Also on Pinterest, X and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store360
- New in the last 90 days2
- Typical priceUS$20
- Price rangeUS$1 – US$200
From GSI Outdoors' own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada, the UK, the US and the Netherlands.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsJudge.me
- Customer serviceZendesk
Tools detected on gsioutdoors.com; detection covers common apps and may miss some.
GSI Outdoors competitors
The sports & outdoor brands closest to GSI Outdoors: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Packable insulated outdoor blankets and camp sleep gear.
Ultralight, packable outdoor furniture: chairs, tables, cots and camp gear.
Titanium cookware and cooking gear for backpacking and camping
Water filter and purifier bottles for travel and the outdoors
Rooftop tents and overlanding gear for camping from your vehicle.
GSI Outdoors vs Rumpl
Rumpl leads on both size and growth: Scale 40.6 against 37.6, and Momentum 45 against 43. See Rumpl's page.
| August 2026 | GSI Outdoors | Rumpl |
|---|---|---|
| Overall rank | #199 | #174 |
| Sports & Outdoor rank | #77 | #68 |
| Scale (size) | 37.6 | 40.6 |
| Momentum (growth) | 42.8 | 45.1 |
| Branded search | 30 | 33 |
| Site traffic | 35 | 33 |
| Social audience | 50 | 58 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
GSI Outdoors: common questions
What does GSI Outdoors sell?
Camp cookware, stoves and enamelware for outdoor cooking and dining. Known for: Enamelware, Bugaboo cook sets, Glacier stoves and cookware, MicroLite drinkware and Pinnacle stoves.
Where is GSI Outdoors from?
GSI Outdoors is based in Spokane, Washington, United States.
Where can you buy GSI Outdoors?
GSI Outdoors sells through its own online store and a network of retailers and stockists. Its online store is at gsioutdoors.com.
When was GSI Outdoors founded?
GSI Outdoors was founded in 1985.
Who founded GSI Outdoors?
GSI Outdoors was founded by Don Scott, Ian Scott and Kathy Scott.
Is GSI Outdoors' revenue growing?
We estimate GSI Outdoors' revenue is flat year on year (medium confidence). GSI Outdoors sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are GSI Outdoors' competitors?
GSI Outdoors' closest competitors in the Sports & Outdoor category are Rumpl, Helinox, Toaks and Grayl.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.