Toaks – D2C Ranking & Growth Metrics
Titanium cookware and cooking gear for backpacking and camping
Last updated · August 2026 edition · method v1.2
Toaks ranks #284 of 312 D2C brands in the August 2026 edition and #100 of 111 in Sports & Outdoor, up 2 places on last month. We estimate Toaks' revenue is flat year on year (medium confidence). Branded search is growing over the past year. Among sports & outdoor brands selling titanium cookware, its closest competitor is GSI Outdoors (#199).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Toaks is today: #284 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Published above 5,000 monthly branded searches.
what drives the score Is Toaks' revenue growing?
We estimate Toaks' revenue is flat year on year (medium confidence). Toaks' branded search volume is small, so the signal is noisier and confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Toaks growing?
Toaks has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches. Branded search is growing over the past 12 months, and steady over the last three months compared with the same months a year earlier. Site traffic is declining over the same 12 months. Since September 2025 it has moved from #255 to #284 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About Toaks
Toaks makes titanium cookware and related gear for backpacking, hiking and other outdoor activities. Its range includes cups, pots, bowls and pans, utensils, stoves and windscreens, and accessories, along with combo sets that group several items together for camp cooking. The products are aimed at outdoor enthusiasts who want lightweight, durable equipment for use on trail.
Toaks sells directly to consumers through its own website, shipping to customers in the United States and internationally. The site presents its full catalogue organised by product type, alongside brand storytelling content and an ambassador programme that features outdoor users of its gear. The brand positions itself around titanium as a material choice for cookware, emphasising its use in backpacking and camping contexts rather than broader outdoor apparel or equipment categories.
Toaks branded search volume
How often people search for Toaks by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing; the last three months, compared with the same months a year earlier, are steady. Demand is fairly steady through the year.
Toaks' audience, products and channels
Social audience
- Instagram toaksoutdoor 8,954
- YouTube toaksoutdoor3879 1,140
Followers as shown on each platform, end of August 2026.
Products
- Products in store115
- New in the last 90 days1
- Typical priceUS$23
- Price rangeUS$2 – US$201
From Toaks' own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Australia, Canada, France and the UK.
Ecommerce stack
- PaymentsShop Pay
- TrackingGoogle Tag Manager
Tools detected on toaksoutdoor.com; detection covers common apps and may miss some.
Toaks competitors
The sports & outdoor brands closest to Toaks: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Camp cookware, stoves and enamelware for outdoor cooking and dining
Backpacks and packing systems for backcountry, paddling and tactical use
Carbon fibre skis engineered and built in Salt Lake City
Technical drysuits, apparel and safety gear for paddlesports
French-made freeride, all-mountain and touring skis from Chamonix
Toaks: common questions
What does Toaks sell?
Titanium cookware and cooking gear for backpacking and camping. Known for: Titanium cups, Titanium pots, Stoves & windscreens, Utensils and Combo sets.
Where is Toaks from?
Toaks is based in United States.
Where can you buy Toaks?
Toaks sells through its own online store and selected retailers. Its online store is at toaksoutdoor.com.
Is Toaks' revenue growing?
We estimate Toaks' revenue is flat year on year (medium confidence). Toaks' branded search volume is small, so the signal is noisier and confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Toaks' competitors?
Toaks' closest competitors in the Sports & Outdoor category are GSI Outdoors, Granite Gear, DPS Skis and Kokatat.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.