Breeo – D2C Ranking & Growth Metrics
American-made smokeless fire pits and outdoor fireside products
Last updated · August 2026 edition · method v1.3
Breeo ranks #137 of 312 D2C brands in the August 2026 edition and #49 of 111 in Sports & Outdoor, down 13 places on last month. We estimate Breeo's revenue is shrinking year on year (high confidence). Branded search is declining sharply over the past year, with a seasonal peak in November and October. Among sports & outdoor brands selling smokeless fire pits, its closest competitor is Solo Stove (#24).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Breeo is today: #137 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Breeo's revenue growing?
We estimate Breeo's revenue is shrinking year on year (high confidence). Branded search is declining sharply and site traffic is declining year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Breeo growing?
Breeo's Momentum score is 31.7, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining sharply over the past 12 months. Site traffic is declining over the same 12 months. Since September 2025 it has moved from #114 to #137 overall. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Breeo
Breeo makes smokeless wood-burning fire pits, along with related live-fire cooking equipment and fireside furniture, for homeowners who want a backyard fire and outdoor cooking setup. The range includes fire pits, fire pit inserts, grills, pizza ovens, and outdoor chairs and tables, sold as individual products or as bundles that combine a fire pit with cooking or furniture accessories. Products are sold direct through the brand's own website as well as through authorised dealers.
The company is based in Lancaster County, Pennsylvania, where it designs and manufactures its products in the United States. Breeo positions itself around American-made manufacturing, close oversight of production, and a local work culture influenced by the Amish community in the area. It offers customer support by phone and chat, a rewards programme called the Firemaster Club, and warranty and returns policies, alongside dealer, contractor and affiliate programmes for wider distribution.
Breeo branded search volume
How often people search for Breeo by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining sharply. Demand is seasonal, peaking in November and October and lowest in January.
Breeo's audience, products and channels
Social audience
- Instagram breeo 212,544
- YouTube 134,000
Also on Pinterest and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store110
- New in the last 90 days0
- Typical priceUS$399
- Price rangeUS$15 – US$5,415
From Breeo's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US and Canada.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsYotpo, Judge.me
- Customer serviceZendesk
- PaymentsShop Pay
- TrackingGoogle Tag Manager
- AnalyticsTriple Whale
Tools detected on breeo.com; detection covers common apps and may miss some.
Breeo competitors
The sports & outdoor brands closest to Breeo: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Smokeless fire pits and outdoor cooking gear for backyard and camp use.
Rooftop tents, racks and camping gear for vehicle-based outdoor travel.
Ultralight, packable outdoor furniture: chairs, tables, cots and camp gear.
Hammocks and outdoor lounging gear for camp, backyard and travel.
Swiss maker of sleeping mats, sleeping bags, backpacks and tents for outdoor adventure
Breeo vs Solo Stove
Solo Stove is the bigger brand (Scale 63.9 against 45.6), while Breeo is growing faster (Momentum 32 against 27). See Solo Stove's page.
| August 2026 | Breeo | Solo Stove |
|---|---|---|
| Overall rank | #137 | #24 |
| Sports & Outdoor rank | #49 | #7 |
| Scale (size) | 45.6 | 63.9 |
| Momentum (growth) | 31.7 | 27.0 |
| Branded search | 37 | 73 |
| Site traffic | 39 | 52 |
| Social audience | 63 | 67 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Breeo: common questions
What does Breeo sell?
American-made smokeless fire pits and outdoor fireside products. Known for: Smokeless fire pits, Live-fire grills, Pizza ovens, Fireside furniture and Fire pit inserts.
Where is Breeo from?
Breeo is based in Lancaster County, Pennsylvania, United States.
Where can you buy Breeo?
Breeo sells through its own online store and selected retailers. Its online store is at breeo.com.
Who founded Breeo?
Breeo was founded by Amos Stoltzfus and Jonathan Miller.
Is Breeo's revenue growing?
We estimate Breeo's revenue is shrinking year on year (high confidence). Branded search is declining sharply and site traffic is declining year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Breeo's competitors?
Breeo's closest competitors in the Sports & Outdoor category are Solo Stove, iKamper, Helinox and ENO.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.