Outer – D2C Ranking & Growth Metrics
Outdoor furniture, including sofas, dining sets and fire pits
Last updated · August 2026 edition · method v1.2
Outer ranks #242 of 312 D2C brands in the August 2026 edition and #85 of 121 in Home, down 14 places on last month. We estimate Outer's revenue is flat year on year (low confidence). Branded search is declining sharply over the past year, with a seasonal peak in May and April. Among home brands selling outdoor furniture, its closest competitor is Yardbird (#274).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, low confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Outer is today: #242 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Published above 5,000 monthly branded searches.
what drives the score Is Outer's revenue growing?
We estimate Outer's revenue is flat year on year (low confidence). Branded search is declining sharply but site traffic is growing, so the two signals don't back each other up and confidence is low.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Outer growing?
Outer has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches. Branded search is declining sharply over the past 12 months. Site traffic is growing over the same 12 months. Since September 2025 it has moved from #221 to #242 overall. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Outer
Outer is a direct-to-consumer brand selling outdoor furniture, including sofas, dining tables and sets, chaise lounges, fire pits, and accessories such as covers, rugs and throw pillows. Products are made from materials including aluminum, teak and wicker, and are sold online through the brand's own website, supported by free design consultations, fabric swatches and a trade program for design professionals. The brand positions itself around durability and long-term use, offering warranties on its furniture frames that extend up to ten years depending on the material and product line.
The brand frames its furniture as an alternative to conventional outdoor furniture production, emphasising sustainable materials and longevity over frequent replacement. Outer describes its approach as combining performance materials with design intended to encourage time spent outdoors. Alongside furniture, Outer offers services such as showroom visits, design help from specialists, and financing options, aiming to support customers through the process of furnishing outdoor spaces such as backyards and patios.
Outer branded search volume
How often people search for Outer by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining sharply. Demand is seasonal, peaking in May and April and lowest in December.
Outer's audience, products and channels
Social audience
- Instagram liveouter 116,410
Also on Pinterest and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store296
- New in the last 90 days7
- Typical priceUS$3,410
- Price rangeUS$33 – US$18,365
From Outer's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US.
Ecommerce stack
- Email & SMSKlaviyo
- PaymentsShop Pay
Tools detected on liveouter.com; detection covers common apps and may miss some.
Outer competitors
The home brands closest to Outer: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Outdoor furniture in aluminium, wicker and teak for patios and decks
Durable garden tools, cookware, lighting and bags for outdoor living.
Sustainable, made-to-order sofas and furniture shipped flat for home assembly.
Modern furniture for home and commercial interiors
Modular bed frames, seating and storage furniture systems
Outer: common questions
What does Outer sell?
Outdoor furniture, including sofas, dining sets and fire pits. Known for: Aluminum Outdoor Sofa, Teak Outdoor Sofa, Wicker Outdoor Sofa, Dining Tables & Sets and Fire Pits.
Where is Outer from?
Outer is based in United States.
Where can you buy Outer?
Outer sells through its own online store and selected retailers. Its online store is at liveouter.com.
Is Outer's revenue growing?
We estimate Outer's revenue is flat year on year (low confidence). Branded search is declining sharply but site traffic is growing, so the two signals don't back each other up and confidence is low. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Outer's competitors?
Outer's closest competitors in the Home category are Yardbird, Barebones, Sabai and Industry West.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.