Yardbird – D2C Ranking & Growth Metrics
Outdoor furniture in aluminium, wicker and teak for patios and decks
Last updated · August 2026 edition · method v1.2
Yardbird ranks #274 of 312 D2C brands in the August 2026 edition and #104 of 121 in Home, down 7 places on last month. We estimate Yardbird's revenue is shrinking year on year (medium confidence). Branded search is declining sharply over the past year, with a seasonal peak in September and May. Among home brands selling outdoor furniture, its closest competitor is Outer (#242).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Yardbird is today: #274 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Published above 5,000 monthly branded searches.
what drives the score Is Yardbird's revenue growing?
We estimate Yardbird's revenue is shrinking year on year (medium confidence). Yardbird's branded search volume is small, so the signal is noisier and confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Yardbird growing?
Yardbird has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches. Branded search is declining sharply over the past 12 months, and steady over the last three months compared with the same months a year earlier. Site traffic is declining sharply over the same 12 months. Since September 2025 it has moved from #245 to #274 overall. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Yardbird
Yardbird makes outdoor furniture, including sectional and sofa sets, dining sets, fire table sets, chaise lounges, and coffee and side tables, built in materials such as aluminium, wicker and teak. The range is organised into named collections, from modular sectionals in powder-coated aluminium to teak dining chairs and wicker-wrapped frames finished with Sunbrella fabrics, along with accessories like umbrellas, outdoor rugs and fitted covers. The brand is aimed at homeowners furnishing patios, decks and other outdoor living spaces.
Yardbird sells primarily online through its own website, supported by physical showroom locations and a design hub service to help customers plan their outdoor spaces. Products are organised by furniture type, material and collection, allowing shoppers to browse by style or construction. The brand positions itself around quality construction and low-maintenance materials, such as powder-coated aluminium designed to resemble weathered teak and wicker made from ocean-bound plastic, offering an alternative to traditional outdoor furniture upkeep.
Yardbird branded search volume
How often people search for Yardbird by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining sharply; the last three months, compared with the same months a year earlier, are steady. Demand is seasonal, peaking in September and May and lowest in February.
Yardbird's audience, products and channels
Social audience
- Instagram yardbirdoutdoor 22,599
Also on X and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store219
- New in the last 90 days24
- Typical priceUS$450
- Price rangeUS$14 – US$5,153
From Yardbird's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsYotpo
- Customer serviceGorgias
- TrackingGoogle Tag Manager
Tools detected on yardbird.com; detection covers common apps and may miss some.
Yardbird competitors
The home brands closest to Yardbird: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Outdoor furniture, including sofas, dining sets and fire pits
Durable garden tools, cookware, lighting and bags for outdoor living.
Sustainably-made sofas, sectionals and bedroom furniture built in the USA.
Modern furniture for home and commercial interiors
Sustainable, made-to-order sofas and furniture shipped flat for home assembly.
Yardbird: common questions
What does Yardbird sell?
Outdoor furniture in aluminium, wicker and teak for patios and decks. Known for: Sectional and sofa sets, Dining sets, Fire table sets, Teak furniture and Wicker conversation sets.
Where is Yardbird from?
Yardbird is based in United States.
Where can you buy Yardbird?
Yardbird sells through its own online store and selected retailers. Its online store is at yardbird.com.
Is Yardbird's revenue growing?
We estimate Yardbird's revenue is shrinking year on year (medium confidence). Yardbird's branded search volume is small, so the signal is noisier and confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Yardbird's competitors?
Yardbird's closest competitors in the Home category are Outer, Barebones, Medley and Industry West.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.