Swoon – D2C Ranking & Growth Metrics
Online retailer of sofas, chairs, tables and home furniture
Last updated · August 2026 edition · method v1.3
Swoon ranks #312 of 366 D2C brands in the August 2026 edition and #104 of 127 in Home, up 7 places on last month. We estimate Swoon's revenue is growing year on year (medium confidence). Branded search is growing over the past year. Among home brands selling home furniture, its closest competitor is Rowen & Wren (#196).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Swoon is today: #312 of 366 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Published above 5,000 monthly branded searches.
what drives the score Is Swoon's revenue growing?
We estimate Swoon's revenue is growing year on year (medium confidence). Swoon's branded search volume is small, so the signal is noisier and confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Swoon growing?
Swoon has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches. Branded search is growing over the past 12 months, and growing strongly over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Its size score is driven most by site traffic, with branded search demand relatively weakest.
About Swoon
Swoon is a British furniture retailer selling sofas, chairs, tables, storage and bedroom furniture for the home. Products are organised by room, including living room, bedroom, dining room, hallway, home office, kitchen, bathroom and outdoor, as well as by style categories such as maximalist, mid-century and classic. The range spans major furniture types including sofas, armchairs, dining chairs, coffee and dining tables, sideboards, wardrobes and shelving, alongside lighting and accessories.
Swoon sells directly to consumers through its own website, swooneditions.com, offering named collections and individual pieces across a range of price points. The company presents a broad catalogue intended to furnish most rooms of the home, with regular new arrivals and seasonal collections alongside permanent bestsellers. Swoon Editions Ltd is registered in London.
Swoon branded search volume
How often people search for Swoon by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing; the last three months, compared with the same months a year earlier, are growing strongly. Demand is fairly steady through the year.
Swoon's audience, products and channels
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the UK.
Ecommerce stack
- Customer serviceZendesk
- PaymentsKlarna
- TrackingGoogle Tag Manager
Tools detected on swooneditions.com; detection covers common apps and may miss some.
Swoon competitors
The home brands closest to Swoon: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
British furniture, lighting and homeware for the home and garden
Direct-to-consumer furniture for living, dining and sleeping spaces
British home and garden furniture, lighting and accessories
Furniture and home decor for styled interiors and outdoor living.
Home goods sold direct to consumers from France.
Swoon: common questions
What does Swoon sell?
Online retailer of sofas, chairs, tables and home furniture. Known for: Sofas, Armchairs and dining chairs, Coffee and dining tables, Storage and sideboards and Bedroom furniture.
Where is Swoon from?
Swoon is based in London, United Kingdom.
Where can you buy Swoon?
Swoon sells through its own online store and selected retailers. Its online store is at swooneditions.com.
Is Swoon's revenue growing?
We estimate Swoon's revenue is growing year on year (medium confidence). Swoon's branded search volume is small, so the signal is noisier and confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Swoon's competitors?
Swoon's closest competitors in the Home category are Rowen & Wren, Sixpenny, Garden Trading and McGee & Co..
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.