Nkuku – D2C Ranking & Growth Metrics
British furniture and home accessories brand for natural, crafted living spaces
Last updated · August 2026 edition · method v1.2
Nkuku ranks #78 of 312 D2C brands in the August 2026 edition and #27 of 121 in Home, unchanged on last month. We estimate Nkuku's revenue is shrinking year on year (medium confidence). Branded search is declining over the past year, with a seasonal peak in November and December. Among home brands selling home accessories, its closest competitor is Fellow (#76).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Nkuku is today: #78 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Nkuku's revenue growing?
We estimate Nkuku's revenue is shrinking year on year (medium confidence). Nkuku sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Nkuku growing?
Nkuku's Momentum score is 40.5, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #66 to #78 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About Nkuku
Nkuku is a British home and lifestyle brand selling furniture, lighting, kitchen and dining ware, home accessories, soft furnishings and jewellery. The range spans handmade sofas and made-to-order furniture through to tableware, glassware, vases, mirrors, candles, rugs and seasonal Christmas decorations, aimed at customers furnishing living rooms, kitchens, bedrooms, home offices and gardens. The brand describes its products as natural, ethical and crafted, suggesting an emphasis on materials and making process across its catalogue.
Nkuku branded search volume
How often people search for Nkuku by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining. Demand is seasonal, peaking in November and December and lowest in May.
Nkuku's audience, products and channels
Social audience
- Instagram nkukulife 264,294
Also on Pinterest and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store249
- New in the last 90 days244
- Typical price£65
- Price range£16 – £2,250
From Nkuku's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the UK, France and the Netherlands.
Ecommerce stack
- Email & SMSAttentive
- ReviewsOkendo, Judge.me, Trustpilot
- Customer serviceZendesk
- MerchandisingNosto
- PaymentsKlarna, Afterpay
- TrackingGoogle Tag Manager
- AnalyticsHotjar
Tools detected on nkuku.com; detection covers common apps and may miss some.
Nkuku competitors
The home brands closest to Nkuku: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Design-focused home products sold direct to consumers.
Danish design brand for furniture, lighting and home accessories
Vintage, new and washable rugs for the home
British home and garden furniture, lighting and accessories
Globally inspired, artisan-made home decor and furniture.
Nkuku vs Fellow
Fellow leads on both size and growth: Scale 53.8 against 53.6, and Momentum 45 against 41. See Fellow's page.
| August 2026 | Nkuku | Fellow |
|---|---|---|
| Overall rank | #78 | #76 |
| Home rank | #27 | #26 |
| Scale (size) | 53.6 | 53.8 |
| Momentum (growth) | 40.5 | 44.9 |
| Branded search | 52 | 43 |
| Site traffic | 50 | 55 |
| Social audience | 61 | 65 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Nkuku: common questions
What does Nkuku sell?
British furniture and home accessories brand for natural, crafted living spaces. Known for: Handmade sofas, Lighting and lampshades, Tableware and glassware, Vases and planters and Christmas decorations.
Where is Nkuku from?
Nkuku is based in United Kingdom.
Where can you buy Nkuku?
Nkuku sells through its own online store and a network of retailers and stockists. Its online store is at nkuku.com.
Is Nkuku's revenue growing?
We estimate Nkuku's revenue is shrinking year on year (medium confidence). Nkuku sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Nkuku's competitors?
Nkuku's closest competitors in the Home category are Fellow, Ferm Living, Revival Rugs and Garden Trading.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.