Rowen & Wren – D2C Ranking & Growth Metrics
British furniture, lighting and homeware for the home and garden
Last updated · August 2026 edition · method v1.2
Rowen & Wren ranks #156 of 312 D2C brands in the August 2026 edition and #52 of 121 in Home, down 1 place on last month. We estimate Rowen & Wren's revenue is flat year on year (low confidence). Branded search is growing over the past year. Among home brands selling home furniture and decor, its closest competitor is McGee & Co. (#25).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, low confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Rowen & Wren is today: #156 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Rowen & Wren's revenue growing?
We estimate Rowen & Wren's revenue is flat year on year (low confidence). Branded search is growing but site traffic is steady, so the two signals don't back each other up and confidence is low.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Rowen & Wren growing?
Rowen & Wren's Momentum score is 53.1, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is growing over the past 12 months. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #146 to #156 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About Rowen & Wren
Rowen & Wren is a British home furnishings brand selling furniture, lighting and homeware for the living room, bedroom, bathroom, kitchen and garden. Its range spans upholstered sofas and beds, tables and storage, rugs, mirrors, ceramics, tableware, bedlinen, bathroom fittings, door and cabinet hardware, lighting, and outdoor furniture and accessories. The brand describes its approach as building a slow design business focused on modern classics with heritage character, drawing on antique and traditional forms reinterpreted for contemporary homes. It works with a network of makers, including British upholsterers, and emphasises quality materials, weight and handmade construction.
The brand sells directly to consumers through its own website, organised into seasonal collections and themed edits such as its Autumn Collection and antique brass hardware range. It also offers a trade service alongside its consumer offer. Rowen & Wren was founded by Lucy and Graeme, whose differing sensibilities—one more aesthetic and collecting-led, the other more commercial and contemporary—shape the brand's product development. Products are positioned as long-lasting pieces intended to be kept and passed down, rather than disposable or fast-turnover homeware.
Rowen & Wren branded search volume
How often people search for Rowen & Wren by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing. Demand is fairly steady through the year.
Rowen & Wren's audience, products and channels
Social audience
- Instagram rowenandwren 133,573
Also on Pinterest and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store1,000+
- New in the last 90 days307
- Typical price£948
- Price range£3 – £6,288
From Rowen & Wren's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the UK, France, Australia and Spain.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsOkendo
- MerchandisingNosto
- SearchKlevu
- Cross-borderGlobal-e
Tools detected on rowenandwren.co.uk; detection covers common apps and may miss some.
Rowen & Wren competitors
The home brands closest to Rowen & Wren: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Furniture and home decor for styled interiors and outdoor living.
British home and garden furniture, lighting and accessories
Home decor and linen bedding for bed, bath, dining and kitchen.
Direct-to-consumer furniture for living, dining and sleeping spaces
Rugs, bedding, and home décor for furnishing the home
Rowen & Wren vs McGee & Co.
McGee & Co. is the bigger brand (Scale 63.6 against 43.3), while Rowen & Wren is growing faster (Momentum 53 against 46). See McGee & Co.'s page.
| August 2026 | Rowen & Wren | McGee & Co. |
|---|---|---|
| Overall rank | #156 | #25 |
| Home rank | #52 | #10 |
| Scale (size) | 43.3 | 63.6 |
| Momentum (growth) | 53.1 | 46.3 |
| Branded search | 40 | 57 |
| Site traffic | 38 | 51 |
| Social audience | 53 | 86 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Rowen & Wren: common questions
What does Rowen & Wren sell?
British furniture, lighting and homeware for the home and garden. Known for: Upholstered sofas and beds, Lighting and lampshades, Door and cabinet hardware, Handmade ceramics and tableware and Garden furniture.
Where is Rowen & Wren from?
Rowen & Wren is based in United Kingdom.
Where can you buy Rowen & Wren?
Rowen & Wren sells through its own online store and selected retailers. Its online store is at rowenandwren.co.uk.
When was Rowen & Wren founded?
Rowen & Wren was founded in 2011.
Who founded Rowen & Wren?
Rowen & Wren was founded by Lucy and Graeme.
Is Rowen & Wren's revenue growing?
We estimate Rowen & Wren's revenue is flat year on year (low confidence). Branded search is growing but site traffic is steady, so the two signals don't back each other up and confidence is low. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Rowen & Wren's competitors?
Rowen & Wren's closest competitors in the Home category are McGee & Co., Garden Trading, Hawkins New York and Sixpenny.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.