Graham & Green – D2C Ranking & Growth Metrics
Family-run British furniture and interiors retailer, since 1974
Last updated · August 2026 edition · method v1.3
Graham & Green ranks #91 of 312 D2C brands in the August 2026 edition and #30 of 121 in Home, up 3 places on last month. We estimate Graham & Green's revenue is shrinking year on year (medium confidence). Branded search is steady over the past year, with a seasonal peak in November and December. Among home brands selling furniture and interiors, its closest competitor is Garden Trading (#97).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Graham & Green is today: #91 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Graham & Green's revenue growing?
We estimate Graham & Green's revenue is shrinking year on year (medium confidence). Graham & Green sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Graham & Green growing?
Graham & Green's Momentum score is 39.7, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months, and declining sharply over the last three months compared with the same months a year earlier. Site traffic is declining over the same 12 months. Since September 2025 it has moved from #84 to #91 overall. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Graham & Green
Graham and Green is a family-run British retailer of furniture and interiors, founded in 1974. The brand sells furniture, sofas, lighting, mirrors, rugs, homeware, kitchenware, bathroom accessories and gifts, alongside clothing and accessories and a seasonal Christmas range. Its catalogue spans sofas and seating, tables, storage, bedroom furniture, home fragrance, decorative accessories and tableware, covering most rooms of the home as well as gifting occasions such as weddings, birthdays and housewarmings.
Graham & Green branded search volume
How often people search for Graham & Green by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are declining sharply. Demand is seasonal, peaking in November and December and lowest in July.
Graham & Green's audience, products and channels
Social audience
- Instagram grahamandgreen 276,000
Also on Pinterest and Facebook.
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the UK, Spain, France and Italy.
Ecommerce stack
- SearchAlgolia
- Cross-borderGlobal-e
- PaymentsAfterpay
- TrackingMeta Pixel, Google Tag Manager
Tools detected on grahamandgreen.co.uk; detection covers common apps and may miss some.
Graham & Green competitors
The home brands closest to Graham & Green: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
British home and garden furniture, lighting and accessories
British furniture, lighting and homeware for the home and garden
Furniture and home decor for styled interiors and outdoor living.
Modern furniture and home accessories for every room
Handcrafted-to-order furniture for living, dining and bedroom spaces
Graham & Green vs Garden Trading
Graham & Green is the bigger brand (Scale 51.2 against 50.1), while Garden Trading is growing faster (Momentum 41 against 40). See Garden Trading's page.
| August 2026 | Graham & Green | Garden Trading |
|---|---|---|
| Overall rank | #91 | #97 |
| Home rank | #30 | #31 |
| Scale (size) | 51.2 | 50.1 |
| Momentum (growth) | 39.7 | 40.9 |
| Branded search | 46 | 46 |
| Site traffic | 48 | 50 |
| Social audience | 61 | 56 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Graham & Green: common questions
What does Graham & Green sell?
Family-run British furniture and interiors retailer, since 1974. Known for: Sofas, Furniture, Homeware, Lighting and Christmas decorations.
Where is Graham & Green from?
Graham & Green is based in United Kingdom.
Where can you buy Graham & Green?
Graham & Green sells through its own online store and a network of retailers and stockists. Its online store is at grahamandgreen.co.uk.
When was Graham & Green founded?
Graham & Green was founded in 1974.
Is Graham & Green's revenue growing?
We estimate Graham & Green's revenue is shrinking year on year (medium confidence). Graham & Green sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Graham & Green's competitors?
Graham & Green's closest competitors in the Home category are Garden Trading, Rowen & Wren, McGee & Co. and Blu Dot.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.