Cox & Cox – D2C Ranking & Growth Metrics
British retailer of furniture, lighting and homeware
Last updated · August 2026 edition · method v1.3
Cox & Cox ranks #42 of 312 D2C brands in the August 2026 edition and #16 of 121 in Home, down 1 place on last month. We estimate Cox & Cox's revenue is flat year on year (low confidence). Branded search is growing over the past year, with a seasonal peak in November and December. Among home brands selling home furnishings, its closest competitor is Ferm Living (#58).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, low confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Cox & Cox is today: #42 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Cox & Cox's revenue growing?
We estimate Cox & Cox's revenue is flat year on year (low confidence). Branded search is growing but site traffic is declining, so the two signals don't back each other up and confidence is low.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Cox & Cox growing?
Cox & Cox's Momentum score is 49.8, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is growing over the past 12 months. Site traffic is declining over the same 12 months. Since September 2025 it has moved from #46 to #42 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About Cox & Cox
Cox & Cox is a British home and lifestyle retailer selling furniture, lighting and homeware through its own online store. The range spans storage, seating, tables, beds, soft furnishings, mirrors, kitchen and dining items, decorative lighting and garden furniture, along with seasonal collections such as Christmas decorations. Products are organised by room and by style trend, catering to customers furnishing and decorating houses in a range of interior looks from rustic and Scandi to industrial and traditional English styles.
The brand positions itself around offering a distinctive homeware collection intended to help customers develop their own personal style rather than follow a single prescribed look. Cox & Cox sells directly to consumers via its website, with options including free swatches for upholstery, made-to-order collections, quick-delivery sofas and finance options. It also publishes style guides, lookbooks and a blog to support product discovery, and operates customer service by phone and chat.
Cox & Cox branded search volume
How often people search for Cox & Cox by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing. Demand is seasonal, peaking in November and December and lowest in June.
Cox & Cox's audience, products and channels
Social audience
- Instagram coxandcox 443,619
- TikTok coxandcox 4,499
Also on Pinterest and Facebook.
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsnot found
- Amazonnot found
Its site is most visited in the UK, Spain, France and Italy.
Ecommerce stack
- MerchandisingNosto
- Cross-borderGlobal-e
- PaymentsKlarna, Afterpay
- TrackingMeta Pixel
Tools detected on coxandcox.co.uk; detection covers common apps and may miss some.
Cox & Cox competitors
The home brands closest to Cox & Cox: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Danish design brand for furniture, lighting and home accessories
Online retailer of furniture, rugs, lighting and home décor
Vintage, new and washable rugs for the home
Furniture and home decor for styled interiors and outdoor living.
Design-focused home products sold direct to consumers.
Cox & Cox vs Ferm Living
Cox & Cox is the bigger brand (Scale 59.8 against 56.7), while Ferm Living is growing faster (Momentum 61 against 50). See Ferm Living's page.
| August 2026 | Cox & Cox | Ferm Living |
|---|---|---|
| Overall rank | #42 | #58 |
| Home rank | #16 | #21 |
| Scale (size) | 59.8 | 56.7 |
| Momentum (growth) | 49.8 | 60.6 |
| Branded search | 58 | 68 |
| Site traffic | 56 | 45 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Cox & Cox: common questions
What does Cox & Cox sell?
British retailer of furniture, lighting and homeware. Known for: Furniture, Lighting, Home décor, Sofas and Christmas decorations.
Where is Cox & Cox from?
Cox & Cox is based in United Kingdom.
Where can you buy Cox & Cox?
Cox & Cox sells through its own online store. Its online store is at coxandcox.co.uk.
Is Cox & Cox's revenue growing?
We estimate Cox & Cox's revenue is flat year on year (low confidence). Branded search is growing but site traffic is declining, so the two signals don't back each other up and confidence is low. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Cox & Cox's competitors?
Cox & Cox's closest competitors in the Home category are Ferm Living, Lulu and Georgia, Revival Rugs and McGee & Co..
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.