Schoolhouse – D2C Ranking & Growth Metrics
Last updated · August 2026 edition · method v1.2
Schoolhouse ranks #149 of 312 D2C brands in the August 2026 edition and #49 of 121 in Home, up 7 places on last month. We estimate Schoolhouse's revenue is shrinking year on year (high confidence). Branded search is steady over the past year, with a seasonal peak in January and December. Among home brands, its closest competitor is Naturepedic (#151).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Schoolhouse is today: #149 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Schoolhouse's revenue growing?
We estimate Schoolhouse's revenue is shrinking year on year (high confidence). Branded search is declining sharply and site traffic is declining sharply year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Schoolhouse growing?
Schoolhouse's Momentum score is 33.4, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months, and declining sharply over the last three months compared with the same months a year earlier. Site traffic is declining sharply over the same 12 months. Since September 2025 it has moved from #114 to #149 overall. Its size score is driven most by social audience, with branded search demand relatively weakest.
Schoolhouse branded search volume
How often people search for Schoolhouse by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are declining sharply. Demand is seasonal, peaking in January and December and lowest in May.
Schoolhouse's audience, products and channels
Social audience
- Instagram schoolhouse 514,543
- TikTok schoolhouseliving 9,123
Also on Pinterest and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store242
- New in the last 90 days181
- Typical priceUS$149
- Price rangeUS$10 – US$2,999
From Schoolhouse's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Australia and Canada.
Ecommerce stack
- Email & SMSKlaviyo
- MerchandisingRebuy
- PaymentsShop Pay
- TrackingGoogle Tag Manager
Tools detected on schoolhouse.com; detection covers common apps and may miss some.
Schoolhouse competitors
The home brands closest to Schoolhouse: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Organic mattresses, bedding and furniture for the whole family
Biobased laundry and dishwasher pods in plastic-free packaging
British furniture, lighting and homeware for the home and garden
Bedding, duvets, pillows and towels for the home
Home water filtration pitchers, bottles and sink systems
Schoolhouse vs Naturepedic
Schoolhouse is the bigger brand (Scale 44.2 against 44.0), while Naturepedic is growing faster (Momentum 55 against 33). See Naturepedic's page.
| August 2026 | Schoolhouse | Naturepedic |
|---|---|---|
| Overall rank | #149 | #151 |
| Home rank | #49 | #50 |
| Scale (size) | 44.2 | 44.0 |
| Momentum (growth) | 33.4 | 55.3 |
| Branded search | 31 | 41 |
| Site traffic | 37 | 46 |
| Social audience | 68 | 45 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Schoolhouse: common questions
Where is Schoolhouse from?
Schoolhouse is based in United States.
Where can you buy Schoolhouse?
Schoolhouse sells through its own online store and selected retailers. Its online store is at schoolhouse.com.
Is Schoolhouse's revenue growing?
We estimate Schoolhouse's revenue is shrinking year on year (high confidence). Branded search is declining sharply and site traffic is declining sharply year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Schoolhouse's competitors?
Schoolhouse's closest competitors in the Home category are Naturepedic, Dropps, Rowen & Wren and Soak&Sleep.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.