Priority – D2C Ranking & Growth Metrics
Belt drive bicycles for commuting, adventure and recreational riding
Last updated · August 2026 edition · method v1.2
Priority ranks #161 of 312 D2C brands in the August 2026 edition and #60 of 111 in Sports & Outdoor, down 9 places on last month. We estimate Priority's revenue is flat year on year (high confidence). Branded search is steady over the past year, with a seasonal peak in May and August. Among sports & outdoor brands selling belt drive bicycles, its closest competitor is Ribble Cycles (#122).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Priority is today: #161 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Priority's revenue growing?
We estimate Priority's revenue is flat year on year (high confidence). Branded search is steady and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Priority growing?
Priority's Momentum score is 46.8, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #137 to #161 overall. Its size score is driven most by site traffic, with branded search demand relatively weakest.
About Priority
Priority Bicycles designs and sells bicycles built around low-maintenance belt drive systems, aimed at riders who want a bike that requires less upkeep than a traditional chain-driven model. The range spans commuting, adventure, recreational, electric, kids and cargo bicycles, along with folding bikes and models built with Pinion gearboxes. Products span from entry-level city and kids' bikes to higher-end gravel, e-bike and full-suspension enduro models.
The brand sells directly to consumers through its own website, offering tools such as a bike finder and sizing guide to help customers choose a model, alongside financing options and virtual consultations. It also supports its bikes through a network of dealers and service centres, and offers assembly instructions for home delivery. Priority markets its own branded accessories, including locks, racks, baskets, helmets and storage and tool products, alongside other bike-related gear. The company references a ten-year history and participates in cycling events and races.
Priority branded search volume
How often people search for Priority by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is seasonal, peaking in May and August and lowest in February.
Priority's audience, products and channels
Social audience
- Instagram ridepriority 54,422
- YouTube PriorityBicyclesNYC 8,860
Followers as shown on each platform, end of August 2026.
Products
- Products in store237
- New in the last 90 days98
- Typical priceUS$100
- Price rangeUS$0 – US$7,999
From Priority's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Australia, Canada and the UK.
Ecommerce stack
- Email & SMSMailchimp
- ReviewsJudge.me, Trustpilot
- PaymentsShop Pay
- TrackingMeta Pixel, Google Tag Manager
Tools detected on prioritybicycles.com; detection covers common apps and may miss some.
Priority competitors
The sports & outdoor brands closest to Priority: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Bicycles sold direct to consumer
German direct-to-consumer bicycles, e-bikes and gravel bikes.
Snowboards, splitboards, bindings and outerwear for backcountry riding
Direct-to-consumer electric bikes built with name-brand components at affordable prices.
Outdoor sports gear sold direct to consumer in the US.
Priority vs Ribble Cycles
Ribble Cycles is the bigger brand (Scale 46.3 against 43.1), while Priority is growing faster (Momentum 47 against 39). See Ribble Cycles' page.
| August 2026 | Priority | Ribble Cycles |
|---|---|---|
| Overall rank | #161 | #122 |
| Sports & Outdoor rank | #60 | #43 |
| Scale (size) | 43.1 | 46.3 |
| Momentum (growth) | 46.8 | 39.1 |
| Branded search | 39 | 45 |
| Site traffic | 45 | 48 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Priority: common questions
What does Priority sell?
Belt drive bicycles for commuting, adventure and recreational riding. Known for: Belt drive bicycles, Electric bikes, Folding bikes, Kids bikes and Gravel and adventure bikes.
Where is Priority from?
Priority is based in United States.
Where can you buy Priority?
Priority sells through its own online store and selected retailers. Its online store is at prioritybicycles.com.
Is Priority's revenue growing?
We estimate Priority's revenue is flat year on year (high confidence). Branded search is steady and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Priority's competitors?
Priority's closest competitors in the Sports & Outdoor category are Ribble Cycles, Radon, Jones and Ride1Up.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.