Ride1Up – D2C Ranking & Growth Metrics
Direct-to-consumer electric bikes built with name-brand components at affordable prices.
Last updated · August 2026 edition · method v1.2
Ride1Up ranks #155 of 312 D2C brands in the August 2026 edition and #58 of 111 in Sports & Outdoor, down 9 places on last month. We estimate Ride1Up's revenue is shrinking year on year (high confidence). Branded search is declining over the past year, with a seasonal peak in May and April. Among sports & outdoor brands selling electric bikes, its closest competitor is Rad Power Bikes (#75).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Ride1Up is today: #155 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Ride1Up's revenue growing?
We estimate Ride1Up's revenue is shrinking year on year (high confidence). Branded search is steady and site traffic is declining sharply year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Ride1Up growing?
Ride1Up's Momentum score is 37.2, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months, and steady over the last three months compared with the same months a year earlier. Site traffic is declining sharply over the same 12 months. Since September 2025 it has moved from #133 to #155 overall. Its size score is driven most by site traffic, with social audience relatively weakest.
About Ride1Up
Ride1Up designs and sells electric bikes direct to consumers, covering folding, commuter, touring, mountain and lightweight carbon models such as the Portola 02, Vorsa, Roadster v3, Prodigy v2, TrailRush and CF Racer1. The bikes are built with name-brand components and are aimed at riders who want a well-equipped ebike without paying for premium boutique pricing. Products are sold through the brand's own website, supported by financing options and HSA/FSA eligibility on qualifying purchases.
The company was founded by Kevin Dugger, a bike mechanic and builder, who saw a gap in the market for affordable ebikes made with durable, quality parts at a time when decent entry-level electric bikes were priced well above what most people could pay. Ride1Up positions itself around value, offering ebikes across categories such as commuting, touring, off-road and cargo use, alongside accessories, apparel and spare parts. The brand also promotes bike use as an alternative to car trips as part of its broader mission to get more people riding ebikes.
Ride1Up branded search volume
How often people search for Ride1Up by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are steady. Demand is seasonal, peaking in May and April and lowest in January.
Ride1Up's audience, products and channels
Social audience
- Instagram ride_1up 22,905
- YouTube Ride1Up 7,130
Also on X and Facebook.
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsnot found
- Amazonnot found
Its site is most visited in the US, Australia, Canada and the UK.
Ecommerce stack
- Email & SMSKlaviyo, Attentive
- AnalyticsHotjar
Tools detected on ride1up.com; detection covers common apps and may miss some.
Ride1Up competitors
The sports & outdoor brands closest to Ride1Up: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Electric bikes for commuting, cargo hauling and off-road riding.
Direct-to-consumer electric bikes for commuting, cargo and off-road riding.
Affordable electric bikes and trikes for everyday riding, sold direct to consumers.
American electric motorbikes styled for lifestyle and adventure riding
German direct-to-consumer bicycles, e-bikes and gravel bikes.
Ride1Up vs Rad Power Bikes
Rad Power Bikes is the bigger brand (Scale 53.8 against 43.6), while Ride1Up is growing faster (Momentum 37 against 30). See Rad Power Bikes' page.
| August 2026 | Ride1Up | Rad Power Bikes |
|---|---|---|
| Overall rank | #155 | #75 |
| Sports & Outdoor rank | #58 | #27 |
| Scale (size) | 43.6 | 53.8 |
| Momentum (growth) | 37.2 | 30.0 |
| Branded search | 46 | 61 |
| Site traffic | 47 | 47 |
| Social audience | 37 | 53 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Ride1Up: common questions
What does Ride1Up sell?
Direct-to-consumer electric bikes built with name-brand components at affordable prices. Known for: Portola 02 folding ebike, Vorsa full-size ebike, Roadster v3 lightweight ebike, Prodigy v2 touring mid-drive and CF Racer1 carbon fibre ebike.
Where is Ride1Up from?
Ride1Up is based in United States.
Where can you buy Ride1Up?
Ride1Up sells through its own online store. Its online store is at ride1up.com.
When was Ride1Up founded?
Ride1Up was founded in 2018.
Who founded Ride1Up?
Ride1Up was founded by Kevin Dugger.
Is Ride1Up's revenue growing?
We estimate Ride1Up's revenue is shrinking year on year (high confidence). Branded search is steady and site traffic is declining sharply year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Ride1Up's competitors?
Ride1Up's closest competitors in the Sports & Outdoor category are Rad Power Bikes, Aventon, Lectric eBikes and SUPER73.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.