Rad Power Bikes – D2C Ranking & Growth Metrics
Electric bikes for commuting, cargo hauling and off-road riding.
Last updated · August 2026 edition · method v1.2
Rad Power Bikes ranks #75 of 312 D2C brands in the August 2026 edition and #27 of 111 in Sports & Outdoor, down 4 places on last month. We estimate Rad Power Bikes' revenue is shrinking year on year (high confidence). Branded search is declining sharply over the past year, with a seasonal peak in September and May. Among sports & outdoor brands selling electric bikes, its closest competitor is Aventon (#32).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Rad Power Bikes is today: #75 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining fast (50 = flat).
what drives the score Is Rad Power Bikes' revenue growing?
We estimate Rad Power Bikes' revenue is shrinking year on year (high confidence). Branded search is declining sharply and site traffic is declining year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Rad Power Bikes growing?
Rad Power Bikes' Momentum score is 30.0, which means it is declining fast (50 means flat; a brand that doubled would score about 88). Branded search is declining sharply over the past 12 months. Site traffic is declining over the same 12 months. Since September 2025 it has moved from #56 to #75 overall. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Rad Power Bikes
Rad Power Bikes designs and sells electric bikes for everyday transportation, covering categories such as city and commuter models, cargo and utility bikes, off-road and fat-tire ebikes, step-thru designs, and folding models. The range spans models like the Radster, RadRunner, RadExpand and RadWagon, along with a wide selection of accessories including racks, baskets, trailers, batteries, lights, locks and replacement parts. The brand sells direct to consumers online, supported by financing options, test rides, and a network of local bike shop partners for service and support.
The brand is positioned around making electric transportation practical and accessible for a broad range of riders, from daily commuters to families needing to haul cargo or children. Rad Power Bikes began with a founder building his own electric bike before developing it into a line of ebikes sold through crowdsourcing and direct online sales. It offers additional services such as a service subscription plan, a help centre, and options to find or book a repair through affiliated local bike shops, positioning itself as a full-service ebike brand rather than solely a manufacturer.
Rad Power Bikes branded search volume
How often people search for Rad Power Bikes by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining sharply. Demand is seasonal, peaking in September and May and lowest in February.
Rad Power Bikes' audience, products and channels
Social audience
- Instagram radpowerbikes 136,348
Also on X and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store148
- New in the last 90 days0
- Typical priceUS$55
- Price rangeUS$5 – US$2,399
From Rad Power Bikes' own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Canada, Spain and France.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsYotpo
- PaymentsShop Pay
- TrackingGoogle Tag Manager
Tools detected on radpowerbikes.com; detection covers common apps and may miss some.
Rad Power Bikes competitors
The sports & outdoor brands closest to Rad Power Bikes: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Direct-to-consumer electric bikes for commuting, cargo and off-road riding.
Direct-to-consumer electric bikes built with name-brand components at affordable prices.
Affordable electric bikes and trikes for everyday riding, sold direct to consumers.
American electric motorbikes styled for lifestyle and adventure riding
Mountain bikes and e-MTBs sold direct, from a German bike brand.
Rad Power Bikes vs Aventon
Aventon leads on both size and growth: Scale 61.6 against 53.8, and Momentum 61 against 30. See Aventon's page.
| August 2026 | Rad Power Bikes | Aventon |
|---|---|---|
| Overall rank | #75 | #32 |
| Sports & Outdoor rank | #27 | #10 |
| Scale (size) | 53.8 | 61.6 |
| Momentum (growth) | 30.0 | 60.8 |
| Branded search | 61 | 60 |
| Site traffic | 47 | 68 |
| Social audience | 53 | 56 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Rad Power Bikes: common questions
What does Rad Power Bikes sell?
Electric bikes for commuting, cargo hauling and off-road riding. Known for: RadRover fat tire ebike, RadWagon cargo ebike, RadRunner, Radster and RadExpand folding ebike.
Where is Rad Power Bikes from?
Rad Power Bikes is based in United States.
Where can you buy Rad Power Bikes?
Rad Power Bikes sells through its own online store and selected retailers. Its online store is at radpowerbikes.com.
When was Rad Power Bikes founded?
Rad Power Bikes was founded in 2005.
Who founded Rad Power Bikes?
Rad Power Bikes was founded by Mike Radenbaugh.
Is Rad Power Bikes' revenue growing?
We estimate Rad Power Bikes' revenue is shrinking year on year (high confidence). Branded search is declining sharply and site traffic is declining year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Rad Power Bikes' competitors?
Rad Power Bikes' closest competitors in the Sports & Outdoor category are Aventon, Ride1Up, Lectric eBikes and SUPER73.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.